Contemporary Challenges: American Business in a Global Economy

By Daniel E. Diamond

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In this volume, three respected business leaders examine fundamental issues involving American business and the economy. Michael J. Solomon, President, Warner Brothers International Television Distribution, addresses international telecommunications, describing its growth and significance and highlighting the changes to come with new technologies such as HDTV and laser disk technology. Edward E. Barr, President and Chief Executive Officer, Sun Chemical Corporation and DIC Americas, Inc., outlines an industrial strategy to help maintain America's competitive economic position and an education strategy that reworks a major precept the priority and purpose of educating our youth. Finally, Shelley Schwab, President, MCA TV Universal Studios, examines television in the nineties and the ramifications of new approaches to the medium, including interactive programming, video on demand, and virtual reality. The Joseph I. Lubin Memorial Lectures were established through the generosity of the late Joseph I. Lubin, a distinguished business, philanthropic, and civic leader. The lectures are presented by the Leonard N. Stern School of Business at New York University.

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Book details

Format Hardcover
Pages152 pages
LanguageEnglish
ISBN10081471868X
ISBN139780814718681

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Condition : Used Book This is a used book. We do our best to provide good quality books for you to read, but there is no escaping the fact that it has been owned and read by someone else previously. Therefore it will show signs of wear and may be an ex library book