Amul's India 3.0 : Based on 50 years of Amul Advertising
By VariousChronicling the kaleidoscopic stories of India, one ad at a time, the Amul girl, with her wry wit, is both mascot and mapper of the history of contemporary India over half a century.
This edition is her third excursion into the minds of our finest writers and social commentators, most of them new contributors to the Amul’s India series. Their essays and interviews offer the most interesting angles on the freshness as well as lasting impact of the world’s longest-running outdoor advertising campaign.
The writers look at how the Amul girl has over the years covered the nation’s concerns and obsessions, especially politics, Bollywood and cricket. They marvel at how, even in these times of intolerance, the Amul girl retains her sense of innocence and fun, and continues to hold a mirror to our high hopes and troubling lows.
Amul’s India 3.0 is an archival celebration that will engage brand gurus and media pundits, as well as regular fans and admirers of Amul.
Book details
- Paperback
- 232 pages
- English
- 935264140X
- 9789352641406
About Various
various is the correct author for any book with multiple unknown authors, and is acceptable for books with multiple known authors, especially if not all ar Read More about Various
More Books By Various
30 Romance, Poetry, Drama & Literary Criticism Fiction Novels Assorted Titles
Used Book
30 Crime, Thrillers and Mystery Books Hardcover Fiction Novels Assorted Titles
Used Book
Retiring Well on a Poor Man's Budget : 1,001 Ways to Stretch Your Income and Enjoy Your Golden Years
Used Book
Pace Picante Sauce: 40th Anniversary Recipe Collection; a Treasury of Tex-mex Cooking
Used Book
Reader's Digest Select Editions: Envy by Sandra Brown, Entering Normal by Anne Leclair, A Mulligan for Bobby Jobe by Bob Cullen and Secret Sanction by Brian Haig
Used Book
The New Workplace: Transforming the Character and Culture of Our Organizations
Used Book
Twenty-sixth annual Bookbuilders West book show, 1996 : celebrating books through the years
Like New
Amazing Diabetes Breakthroughs (Natural Remedies and Medical Miracles That Really Work)
Used Book
People who bought this also bought
Holding On To Your Dream When You're Living A Nightmare
Used Book
Cherished Thoughts on Friendship Hallmark: A Collection of Encouraging Quotations and Scripture
Used Book
Winner Take All: China's Race for Resources and What It Means for the World
New Book
The Complete Sleep Guide For Contented Babies and Toddlers book by Gina Ford
New Book
Taste of Life Cookbook : 200 Low Cholesterol Easy to Make Healthy Life Style Recipes
Used Book
Heading Toward Omega: In Search of the Meaning of the Near-Death Experience
Used Book
Storm over a Mountain Island: Conservation Biology and the Mt. Graham Affair
Used Book
20th Century America: The twenties and thirties, Volume 2
Used Book