Amul's India 3.0 : Based on 50 years of Amul Advertising

Amul's India 3.0 : Based on 50 years of Amul Advertising

  • Paperback
  • English
By (author) 

Chronicling the kaleidoscopic stories of India, one ad at a time, the Amul girl, with her wry wit, is both mascot and mapper of the history of contemporary India over half a century.
This edition is her third excursion into the minds of our finest writers and social commentators, most of them new contributors to the Amul’s India series. Their essays and interviews offer the most interesting angles on the freshness as well as lasting impact of the world’s longest-running outdoor advertising campaign.
The writers look at how the Amul girl has over the years covered the nation’s concerns and obsessions, especially politics, Bollywood and cricket. They marvel at how, even in these times of intolerance, the Amul girl retains her sense of innocence and fun, and continues to hold a mirror to our high hopes and troubling lows.
Amul’s India 3.0 is an archival celebration that will engage brand gurus and media pundits, as well as regular fans and admirers of Amul.


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ksh 700

Condition : Used Book This is a used book. We do our best to provide good quality books for you to read, but there is no escaping the fact that it has been owned and read by someone else previously. Therefore it will show signs of wear and may be an ex library book

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Chronicling the kaleidoscopic stories of India, one ad at a time, the Amul girl, with her wry wit, is both mascot and mapper of the history of contemporary India over half a century.
This edition is her third excursion into the minds of our finest writers and social commentators, most of them new contributors to the Amul’s India series. Their essays and interviews offer the most interesting angles on the freshness as well as lasting impact of the world’s longest-running outdoor advertising campaign.
The writers look at how the Amul girl has over the years covered the nation’s concerns and obsessions, especially politics, Bollywood and cricket. They marvel at how, even in these times of intolerance, the Amul girl retains her sense of innocence and fun, and continues to hold a mirror to our high hopes and troubling lows.
Amul’s India 3.0 is an archival celebration that will engage brand gurus and media pundits, as well as regular fans and admirers of Amul.


show more

About Various

Various is the correct author for any book with multiple unknown authors, and is acceptable for books with multiple known authors, especially if not all are known or the list is very long (over 50).

If an editor is known, however, Various is not necessary. List the name of the editor as the primary author (with role "editor"). Contributing authors' names follow it.

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