Amul's India 3.0 : Based on 50 years of Amul Advertising
By VariousChronicling the kaleidoscopic stories of India, one ad at a time, the Amul girl, with her wry wit, is both mascot and mapper of the history of contemporary India over half a century.
This edition is her third excursion into the minds of our finest writers and social commentators, most of them new contributors to the Amul’s India series. Their essays and interviews offer the most interesting angles on the freshness as well as lasting impact of the world’s longest-running outdoor advertising campaign.
The writers look at how the Amul girl has over the years covered the nation’s concerns and obsessions, especially politics, Bollywood and cricket. They marvel at how, even in these times of intolerance, the Amul girl retains her sense of innocence and fun, and continues to hold a mirror to our high hopes and troubling lows.
Amul’s India 3.0 is an archival celebration that will engage brand gurus and media pundits, as well as regular fans and admirers of Amul.
Book details
- Paperback
- 232 pages
- English
- 935264140X
- 9789352641406
About Various
various is the correct author for any book with multiple unknown authors, and is acceptable for books with multiple known authors, especially if not all ar Read More about Various
More Books By Various
RWBY Manga book by Rooster Teeth Productions, Monty Oum and Shirow Miwa
Used Book
20 Romance, Poetry, Drama & Literary Criticism Fiction Novels Assorted Titles
Used Book
Historical Fiction Novels -40 Assorted Historical Fiction Novels
Used Book
Retiring Well on a Poor Man's Budget : 1,001 Ways to Stretch Your Income and Enjoy Your Golden Years
Used Book
Pace Picante Sauce: 40th Anniversary Recipe Collection; a Treasury of Tex-mex Cooking
Used Book
The New Workplace: Transforming the Character and Culture of Our Organizations
Used Book
Twenty-sixth annual Bookbuilders West book show, 1996 : celebrating books through the years
Like New
People who bought this also bought
The Making of a Manager: What to Do When Everyone Looks to You book by Julie Zhuo
New Book
The Greatest Networker In The World book by John Milton Fogg
New Book
Seven and a Half Lessons about the Brain book by Lisa Feldman Barrett
New Book
Conversational Intelligence: How Great Leaders Build Trust and Get Extraordinary Results book by Judith E. Glaser
New Book
Destined to Reign: The Secret to Effortless Success, Wholeness and Victorious Living book by Joseph Prince
New Book
Our Bodies, Ourselves: A Book by and for Women
Used Book
A coffin for King Charles : the trial and execution of Charles I book by C.V. Wedgwood
Used Book
Joseph Smith and the Restoration: A History of the LDS Church to 1846
Used Book
The American Heritage College Dictionary
Used Book
Age of Ambition: Chasing Fortune, Truth, and Faith in the New China book by Evan Osnos
New Book
Build the Life You Want: The Art and Science of Getting Happier book by Arthur C. Brooks, Oprah Winfrey
New Book
Live Life in Crescendo: Your Most Important Work is Always Ahead of You book by Stephen R. Covey
New Book
The 15 Invaluable Laws of Growth : Live Them and Reach Your Potential
New Book
It's Not How Good You Are, It's How Good You Want To Be book by Paul Arden
New Book
The Assault on Intelligence: American National Security in an Age of Lies book by Michael V. Hayden
New Book
Don't Sweat the Small Stuff ... and It's All Small Stuff book by Richard Carlson
New Book
The Highly Sensitive Person: How to Thrive When the World Overwhelms You book by Elaine N. Aron
New Book
All God's Creatures 2022: Daily Devotions for Animal Lovers book by Guideposts
The Big Short: Inside the Doomsday Machine book by Michael Lewis
New Book
Area 51: An Uncensored History of America's Top Secret Military Base book by Annie Jacobsen
New Book
How to Deal With Difficult People book by Ursula Markham
New Book
The Magic of Reality: How We Know What's Really True book by Richard Dawkins
New Book
From Biotech to Hollywood: New Career Opportunities in Technology
Used Book
The Sovereignty of Parliament: History and Philosophy book by Jeffrey Goldworthy
New Book
Be a Survivor - Your Guide to Breast Cancer Treatment
Used Book
Zero to One : Notes on Startups, or How to Build the Future book by Peter Thiel
New Book
How I Built This: The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs book by Guy Raz
New Book
Heaven Is Real: Lessons on Earthly Joy--From The Man Who Spent 90 Minutes In Heaven
Used Book
Birth of a Theorem: A Mathematical Adventure book by Cedric Villani
New Book