
Amul's India 3.0 : Based on 50 years of Amul Advertising
By VariousChronicling the kaleidoscopic stories of India, one ad at a time, the Amul girl, with her wry wit, is both mascot and mapper of the history of contemporary India over half a century.
This edition is her third excursion into the minds of our finest writers and social commentators, most of them new contributors to the Amul’s India series. Their essays and interviews offer the most interesting angles on the freshness as well as lasting impact of the world’s longest-running outdoor advertising campaign.
The writers look at how the Amul girl has over the years covered the nation’s concerns and obsessions, especially politics, Bollywood and cricket. They marvel at how, even in these times of intolerance, the Amul girl retains her sense of innocence and fun, and continues to hold a mirror to our high hopes and troubling lows.
Amul’s India 3.0 is an archival celebration that will engage brand gurus and media pundits, as well as regular fans and admirers of Amul.
Book details
- Paperback
- 232 pages
- English
- 935264140X
- 9789352641406
About Various
various is the correct author for any book with multiple unknown authors, and is acceptable for books with multiple known authors, especially if not all ar Read More about Various
More Books By Various
20 Romance, Poetry, Drama & Literary Criticism Fiction Novels Assorted Titles
Used Book
Retiring Well on a Poor Man's Budget : 1,001 Ways to Stretch Your Income and Enjoy Your Golden Years
Used Book
Pace Picante Sauce: 40th Anniversary Recipe Collection; a Treasury of Tex-mex Cooking
Used Book
The New Workplace: Transforming the Character and Culture of Our Organizations
Used Book
Twenty-sixth annual Bookbuilders West book show, 1996 : celebrating books through the years
Like New
Amazing Diabetes Breakthroughs (Natural Remedies and Medical Miracles That Really Work)
Used Book
People who bought this also bought
Decisive: How to Make Better Choices in Life and Work book by Chip Heath
New Book
It Happened in India : The Story of Pantaloons, Big Bazaar, Central and the Great Indian Consumer
Used Book
Beyond Belief: The Catholic Church and the Child Abuse Scandal book by David Yallop
New Book
Awaken the Giant Within: How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Destiny! book by Anthony Robbins
New Book
Delivering Happiness: A Path to Profits, Passion and Purpose book by Tony Hsieh
New Book
Ecce Homo: How One Becomes What One Is book by Friedrich Nietzsche
New Book
Bad Blood: Secrets and Lies in a Silicon Valley Startup book by John Carreyrou
New Book
Becoming a Coaching Leader: The Proven System for Building Your Own Team of Champions book by Daniel S. Harkavy
New Book
Top Performance: How to Develop Excellence in Yourself and Others book by Zig Ziglar
New Book
Never Split the Difference : Negotiating as if Your Life Depended on It
New Book
The Great Deluge: Hurricane Katrina, New Orleans, and the Mississippi Gulf Coast book by Douglas Brinkley
Used Book
Secrets of Jesus' Touch : Ten Keys to Unlocking the Power of God in Your Relationships
Used Book
The Economist Book of isms: From Abolitionism to Zoroastrianism book by John Andrews
New Book
Ten Rules for Strategic Innovators: From Idea to Execution book by Vijay Govindarajan
New Book
You Are a Champion: How to Be the Best You Can Be book by Marcus Rashford
New Book
Amazing Grace: William Wilberforce and the Heroic Campaign to End Slavery
Used Book
Developing the Leaders Around You: How to Help Others Reach Their Full Potential book by John C. Maxwell
New Book
Competing Against Luck: The Story of Innovation and Customer Choice book by Clayton M. Christensen
New Book
Lost: Lost and Found Pet Posters from around the World book by Ian Phillips
Used Book