Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: - The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients
- The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping
- The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Buy Switch : How to Change Things When Change Is Hard book by Chip Heath at attic books nairobu kenya||Switch : How to Change Things When Change Is Hard book by Chip Heath price in nairobi||Switch : How to Change Things When Change Is Hard book by Chip Heath price at attic books||Switch : How to Change Things When Change Is Hard book by Chip Heath||where to buy Switch : How to Change Things When Change Is Hard book by Chip Heath in nairobi||Switch : How to Change Things When Change Is Hard book by Chip Heath official book||Switch : How to Change Things When Change Is Hard book by Chip Heath discounted price||Switch : How to Change Things When Change Is Hard book by Chip Heath book summary||Switch : How to Change Things When Change Is Hard book by Chip Heath book review||Switch : How to Change Things When Change Is Hard book by Chip Heath book ovrerview||Switch : How to Change Things When Change Is Hard book by Chip Heath edition||Switch : How to Change Things When Change Is Hard book by Chip Heathquotes||Switch : How to Change Things When Change Is Hard book by Chip Heath themes||Switch : How to Change Things When Change Is Hard book by Chip Heathpdf||Switch : How to Change Things When Change Is Hard book by Chip Heath free pdf download ||Switch : How to Change Things When Change Is Hard book by Chip Heath [paper back||Switch : How to Change Things When Change Is Hard book by Chip Heath hardcover||Switch : How to Change Things When Change Is Hard book by Chip Heath audiobook||Switch : How to Change Things When Change Is Hard book by Chip Heath ebook||Switch : How to Change Things When Change Is Hard book by Chip Heath original book||Switch : How to Change Things When Change Is Hard book by Chip Heath online hardcopy||Switch : How to Change Things When Change Is Hard book by Chip Heath study guide||Switch : How to Change Things When Change Is Hard book by Chip Heath availability in nairobi||

Book details

• Format Paperback
• Pages305 pages
• LanguageEnglish
• ISBN100385528752
• ISBN139780385528757