Hearing the Voice of the Market
By Vincent P. BarabbaMore than ever before, companies must listen to and correctly interpret the voice of the market. They must be fully attuned to the signals that come from customers, dealers, and competitors in order to make the right decisions. Firms that lose touch with the market, that either ignore or misinterpret its meaning, will fail in today's competitive environment. This book provides guidance on how managers may make better use of market information. It argues that market research on its own is not enough, and that an intelligent system of interpreting and using market research information is required.
Book details
- Paperback
- 250 pages
- English
- 0875842410
- 9780875842417
About Vincent P. Barabba
More Books By Vincent P. Barabba
People who bought this also bought
The Face Book: The Pros and Cons of Facial Plastic Surgery
Used Book
The (almost) Painless Divorce: What Your Lawyer Won't Tell You
Used Book
Big Money Energy: How to Rule at Work, Dominate at Life, and Make Millions
New Book
Elders on Love: Dialogues on the Consciousness, Cultivation, and Expression of Love
Used Book
Put Your Money where Your Morals are: A Guide to Values-based Investing
Used Book
Surrounded by Psychopaths : or, How to Stop Being Exploited by Others
New Book
An Angel to Watch Over Me: True Stories of Children's Encounters with Angel
Used Book
Everything You Ever Wanted to Know About Heaven: But Never Dreamed of Asking
Used Book
Oswald Chambers, Abandoned to God: The Life Story of the Author of My Utmost for His Highest
Used Book
Living Simultaneously: Balancing Self-Care, Personal Relationships and Work
Used Book
Perfect Weight America: Change Your Diet. Change Your Life. Change Your World
Used Book
Sincerely yours: Discovering the Treasures of God's written Word-Volume One
Used Book
Eat for Health: A Do-It-Yourself Nutrition Guide for Solving Common Medical Problems
Used Book
Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead by Laszlo Bock
New Book
Sew It! : Make 17 Projects with Yummy Precut Fabric?Jelly Rolls, Layer Cakes, Charm Packs AND Fat Quarters
Used Book
The New Contented Little Baby Book: The Secret to Calm and Confident Parenting book by Gina Ford
New Book