The Trendmaster's Guide: Get a Jump on What Your Customer Wants Next
By Robyn WatersAccording to Robyn Waters, it’s a myth that trends can only be spotted early by überhip Bohemian types who are ever so much cooler than everyone else.
She ought to know. As Target’s former VP of Trend, Design, and Product Development, Waters helped a dowdy regional discount chain become a national fashion destination. Today she consults for many different companies to help them stay ahead of the curve.
The Trendmaster’s Guide features her favorite tips and examples for understanding and anticipating trends. Every letter from A to Z offers an insight to help readers navigate the unknown and prepare for whatever their costomers want next. It’s a quick read that packs a lot of insight between "A is for antennae" and "Z is for Zen."
Anyone can use the tools in The Trendmaster’s Guide to become more aware of the world around them. Even if you weren’t born with a trendspotting bone in your body, you don’t have to be a follower forever. No one these days can afford to just be catching on when others are already moving on.
Waters stresses that recognizing and reacting to trends is a learned skill, and it can be acquired without spending time in the streets of Milan or the high schools of Orange County. If you’ve ever witnessed a trend unfolding and said to yourself, "I should have seen this coming," there’s hope. You too can become a trendmaster.
Book details
- Hardcover
- 144 pages
- English
- 1591840910
- 9781591840916
About Robyn Waters
robyn waters is the former vice president of trend, design, and product development at target, where she worked with designers such as philippe starck and Read More about Robyn Waters
More Books By Robyn Waters
People who bought this also bought
Thin for Life: 10 Keys to Success from People Who Have Lost Weight and Kept It Off
Used Book
Sushi and Tapas: Bite-size Personal Stories from Women Around the World
Used Book
Zen Mind, Beginner's Mind: Informal Talks on Zen Meditation and Practice book by Shunryu Suzuki
New Book
The Jenn-air Cookbook: Recipes, Tips, and Techniques to Bring the Best in Convection Cooking
Used Book
Welcome Home: A Guide to Building a Home for Your Soul book by Najwa Zebian
New Book
A Campbell Cookbook: Most-for-the-Money Main Dishes
Used Book
Artificial Unintelligence: How Computers Misunderstand the World book by Meredith Broussard
New Book
E-Myth Mastery: The Seven Essential Disciplines for Building a World-Class Company book by Michael E. Gerber
New Book
San Francisco Flavors: Favorite Recipes from the Junior League of San Francisco
Used Book
The Holy Bible : the Old Testament. Vol. 2, Esther-Malachi : Revised Standard Version
Go for Gold: Inspiration to Increase Your Leadership Impact book by John C. Maxwell
New Book
Joker One: A Marine Platoon's Story of Courage, Leadership, and Brotherhood book by Donovan Campbell
Used Book
Front Porch Tales: Warm Hearted Stories of Family, Faith, Laughter and Lov
Used Book
Loving the Questions: Exploration of the Nicene Creed by Marianne H. Micks
Used Book
Listen to the Heart : The Transformational Pathway to Health and Wellness
Used Book
Lead from the Outside: How to Build Your Future and Make Real Change book by Stacey Abrams
New Book
Why Men Love Bitches: From Doormat to Dreamgirl?A Woman's Guide to Holding Her Own in a Relationship book by Sherry Argov
New Book