The Anatomy of Buzz: How to Create Word of Mouth Marketing book by Emanuel Rosen
By Emanuel RosenThe Anatomy of Buzz: How to Create Word of Mouth Marketing book by Emanuel Rosen
Strategies for creating and sustaining effective word-of-mouth campaigns drawing from more than 150 interviews with exucutives, marketing leaders, and researchers who have successfully built buzz for major brands. Published By Broadway Business on 2002
Book details
- Paperback
- 0 pages
- English
- 0385496680
- 9780385496681
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