The Anatomy of Buzz: How to Create Word of Mouth Marketing book by Emanuel Rosen
The Anatomy of Buzz: How to Create Word of Mouth Marketing book by Emanuel Rosen
Strategies for creating and sustaining effective word-of-mouth campaigns drawing from more than 150 interviews with exucutives, marketing leaders, and researchers who have successfully built buzz for major brands. Published By Broadway Business on 2002
Book Specifications
Format:
Paperback
Pages:
0 pages
Language:
English
ISBN10:
0385496680
ISBN13:
9780385496681
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The Anatomy of Buzz: How to Create Word of Mouth Marketing book by Emanuel Rosen
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