
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google book by Scott Galloway
By Scott GallowayNEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four. Published By Penguin on 2017-10-03
Book details
- Paperback
- 322 pages
- English
- 9780735213654
- 0735213658
About Scott Galloway
scott galloway is a professor at new york university’s stern school of business, where he teaches brand strategy and digital marketing to second-year Read More about Scott Galloway
More Books By Scott Galloway
People who bought this also bought
The Obstacle is the Way : The Ancient Art of Turning Adversity to Advantage
New Book
The U.S. Army War College Guide to the Battle of Antietam
Used Book
The Power of Trust: How Companies Build It, Lose It, Regain It book by Sandra J. Sucher , Shalene Gupta
New Book
Never Ever, Ever Give Up: An Inspiring True Story about Leadership, Commitment, Resiliency, Happiness and Making Your Dreams Come True book by Jay Sidhu
Used Book
I Am My Brand: How to Build Your Brand Without Apology book by Kubi Springer
New Book
The Penguin Book of Historic Speeches book by Brian MacArthur
New Book
Welcome aboard;: A service manual for the naval officer's wife
Used Book
Online Discovery Charge : Build Devices the Use Static Electricity
Used Book
A Taste of Japan: Food Fact and Fable, What the People Eat, Customs and Etiquette
Like New
It's Not Too Late for a Baby: For Women and Men Over 35
Used Book
The Complete Ketogenic Diet for Beginners: Your Essential Guide to Living the Keto Lifestyle book by Amy Ramos
Used Book
Breaking the Illusions: Sicily Kariuki A Memoir book by Sicily Kariuki
New Book
How to Think Like a Ceo: The 22 Vital Traits You Need to Be the Person at the Top book by D. A. Benton
New Book
Twelve Years a Slave: A True Story by Solomon Northup
New Book
For Better and for Worse: The Best Quotes About Marriage
Used Book
Why Good Things Happen to Good People: The Exciting New Research that Proves the Link Between Doing Good and Living a Longer, Healthier, Happier Life book by Stephen Post
Used Book
In My Father's House book by Dorothy Allred Solomon
Used Book
Webster's New World Dictionary of American English: Deluxe Color Edition
Used Book
Speeches That Changed the World book by Simon Sebag Montefiore
New Book
The Intelligent Conversationalist: 31 Cheat Sheets That Will Show You How to Talk to Anyone About Anything, Anytime book by Imogen Lloyd Webber
New Book
Links to the Sacred: Contemorary Prayers for Golfers
Used Book
A coffin for King Charles : the trial and execution of Charles I book by C.V. Wedgwood
Used Book
Authentic Happiness: Using the New Positive Psychology to Realise your Potential for Lasting Fulfilment book by Martin E.P. Seligman
New Book
The Messenger: The Meanings of the Life of Muhammad book by Tariq Ramadan
New Book