The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand book by Laura Ries , Al Ries
By Al Ries Laura RiesThe 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand book by Laura Ries , Al Ries
Identifies keys to developing a successful brand name, including focus, publicity, advertising, quality, extensions, color, logo, consistency, and change Published By Harperbusiness on 1998
Book details
- Paperback
- 182 pages
- English
- 0887309372
- 9780887309373
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