The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand book by Laura Ries , Al Ries
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand book by Laura Ries , Al Ries
Identifies keys to developing a successful brand name, including focus, publicity, advertising, quality, extensions, color, logo, consistency, and change Published By Harperbusiness on 1998
Book Specifications
Format:
Paperback
Pages:
182 pages
Language:
English
ISBN10:
0887309372
ISBN13:
9780887309373
About Al Ries
al ries is a marketing professional and author. he is also the co-founder and chairman of the atlanta-based consulting firm ries & ries with his partne
View full author profile →
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand book by Laura Ries , Al Ries
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