Sales Promotion: Concepts, Methods, and Strategies
By Robert C. BlattbergOffers an overview of the field of how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research. With a practical orientation grounded in rigorous scholarship, this monograph is intended to be a resource to both academics and businesspeople.
Book details
- Paperback
- 513 pages
- English
- 013442302X
- 9780134423029
About Robert C. Blattberg
robert c. blattberg was Read More about Robert C. Blattberg
More Books By Robert C. Blattberg
People who bought this also bought
4% OFF
4% OFF
3% OFF
Oneness With All Life: Inspirational Selections from A New Earth book by Eckhart Tolle
New Book
Ksh 2,950
Ksh 3,050
Buy Now
2% OFF
1% OFF
Speaking Being: Werner Erhard, Martin Heidegger, and a New Possibility of Being Human book by Bruce Hyde
New Book
Ksh 6,650
Ksh 6,750
Buy Now
3% OFF
The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice book by Brendon Burchard
New Book
Ksh 3,000
Ksh 3,100
Buy Now
3% OFF
The Stuff of Thought: Language as a Window into Human Nature book by Steven Pinker
New Book
Ksh 3,150
Ksh 3,250
Buy Now
3% OFF
Cameron on Cameron: Conversations with Dylan Jones book by David Cameron
New Book
Ksh 2,950
Ksh 3,050
Buy Now
3% OFF
The Person Who Changed My Life: Prominent People Recall Their Mentors book by Hillary Rodham Clinton
New Book
Ksh 3,150
Ksh 3,250
Buy Now
6% OFF
Jewish Wisdom for Business Success : Lessons from the Torah and Other Ancient Texts by Levi Brackman
New Book
Ksh 2,800
Ksh 2,990
Buy Now
8% OFF
4% OFF
13% OFF
Let My People Eat!: Passover Seders Made Simple book by Zell Schulman
Used Book
Ksh 700
Ksh 800
Buy Now
13% OFF
Hawkeytown: Chicago Blackhawks' Run for the 2010 Stanley Cup book by The Chicago Tribune
Used Book
Ksh 700
Ksh 800
Buy Now
86% OFF
Philippine Democracy Assessment: Free and Fair Elections and the Democratic Role of Political Parties
Used Book
Ksh 100
Ksh 700
Buy Now
1% OFF
Unsettled: Denial and Belonging Among White Kenyans book by Janet McIntosh
New Book
Ksh 7,580
Ksh 7,680
Buy Now
3% OFF
The Complete Idiot's Guide to Starting Your Own Business book by Edward Paulson
New Book
Ksh 3,390
Ksh 3,490
Buy Now
9% OFF
The Complete Idiot's Guide to the Book of Revelation book by Stan Campbell
Used Book
Ksh 1,000
Ksh 1,100
Buy Now
3% OFF
4% OFF
The Headspace Guide to Meditation & Mindfulness book by Andy Puddicombe
New Book
Ksh 2,700
Ksh 2,800
Buy Now
3% OFF
How to Make Million$ in Real Estate in Three Years Starting with No Cash book by Tyler G. Hicks
New Book
Ksh 3,500
Ksh 3,600
Buy Now