Sales Promotion: Concepts, Methods, and Strategies
Offers an overview of the field of how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research. With a practical orientation grounded in rigorous scholarship, this monograph is intended to be a resource to both academics and businesspeople.
Book Specifications
Format:
Paperback
Pages:
513 pages
Language:
English
ISBN10:
013442302X
ISBN13:
9780134423029
Sales Promotion: Concepts, Methods, and Strategies
ksh 700
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