Sales Promotion: Concepts, Methods, and Strategies

Sales Promotion: Concepts, Methods, and Strategies

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Offers an overview of the field of how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research. With a practical orientation grounded in rigorous scholarship, this monograph is intended to be a resource to both academics and businesspeople.


Book details

  • Paperback
  • 513 pages
  • English
  • 013442302X
  • 9780134423029

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