
Marketing by James L. Burrow
By James L. BurrowWhy settle for the status quo? MARKETING, Second Edition covers the foundations and functions of Marketing as described in the National Marketing Curriculum. It approaches marketing as an integrated set of tasks (functions), built on a solid set of foundations (economics, finance, career preparation). Students learn about the various functions of marketing, but also discover how each function fits with the others. This is marketing in the real world-integrated, strategic, always changing.
Two-page DECA Prep features provide Case Studies and competitive event activities in every chapter. Coverage of business plans, entrepreneurship, real-world applications, projects, technology, Internet, ethics, and cross-curricular links have all been enhanced in this edition. The complete MARKETING Second Edition package provides lesson plans, video, technology, and online resources on the Xtra! Web Site.
Buy Marketing by James L. Burrow at Attic Books in Nairobi Kenya
Book details
- Hardcover
- 666 pages
- English
- 0538440961
- 9780538440967
About James L. Burrow
sir james burrow prs fsa, was a legal reporter at inner temple, london, and was vice president and twice briefly president of the royal society. he was kni Read More about James L. Burrow
More Books By James L. Burrow
People who bought this also bought
Don't Sweat the Small Stuff ... and It's All Small Stuff book by Richard Carlson
New Book
Globalization and Its Discontents Revisited book by Joseph E. Stiglitz
New Book
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant book by Renee Mauborgne
New Book
Cure for the Common Life: Living in Your Sweet Spot book by Max Lucado
Used Book
Reader's Digest Live Longer Cookbook - 500 Delicious Recipes For Healthy Living
Used Book
Permission to Feel: The Power of Emotional Intelligence to Achieve Well-Being and Success book by Marc Brackett
New Book
Billion Dollar Whale: The Man Who Fooled Wall Street, Hollywood, and the World book by Tom Wright , Bradley Hope
New Book
Yes! You Can Do This: Charting Your Way to Health, Wealth & Success book by G. Arthur Hammons
Like New
The School of Life: on Being Nice: A Guide to Friendship and Connection book by The School of Life
New Book
Molecules at an Exhibition : Portraits of Intriguing Materials in Everyday Life
Used Book
Inside Steve's Brain: Business Lessons from Steve Jobs, the Man Who Saved Apple book by Leander Kahney
New Book
Garden Within: Where the War with Your Emotions Ends and Your Most Powerful Life Begins book by Anita Phillips
New Book
Ally: My Journey Across the American-Israeli Divide book by Michael B. Oren
New Book
What Would Judy Say?: A Grown-Up Guide to Living Together with Benefits
Used Book
12 Disciplines of Leadership Excellence: How Leaders Achieve Sustainable High Performance book by Brian Tracy
Used Book
Catfish and Mandala: A Two-Wheeled Voyage Through the Landscape and Memory of Vietnam
Used Book
The Science of Harry Potter: The Spellbinding Science Behind the Magic, Gadgets, Potions, and More! book by Mark Brake
Used Book
The Vortex: Where the Law of Attraction Assembles All Cooperative Relationships book by Esther Hicks
New Book
The Divide: A Brief Guide to Global Inequality and its Solutions book by Jason Hickel
New Book