Marketing by James L. Burrow
By James L. BurrowWhy settle for the status quo? MARKETING, Second Edition covers the foundations and functions of Marketing as described in the National Marketing Curriculum. It approaches marketing as an integrated set of tasks (functions), built on a solid set of foundations (economics, finance, career preparation). Students learn about the various functions of marketing, but also discover how each function fits with the others. This is marketing in the real world-integrated, strategic, always changing.
Two-page DECA Prep features provide Case Studies and competitive event activities in every chapter. Coverage of business plans, entrepreneurship, real-world applications, projects, technology, Internet, ethics, and cross-curricular links have all been enhanced in this edition. The complete MARKETING Second Edition package provides lesson plans, video, technology, and online resources on the Xtra! Web Site.
Buy Marketing by James L. Burrow at Attic Books in Nairobi Kenya
Book details
- Hardcover
- 666 pages
- English
- 0538440961
- 9780538440967
About James L. Burrow
sir james burrow prs fsa, was a legal reporter at inner temple, london, and was vice president and twice briefly president of the royal society. he was kni Read More about James L. Burrow
More Books By James L. Burrow
People who bought this also bought
Working Identity: Unconventional Strategies for Reinventing Your Career book by Herminia Ibarra
New Book
Branded? Products and their personalities book by Gareth Williams
Used Book
The Power of Product Platforms : Creating and Sustaining Robust Corporations
Used Book
Women in Islam Vs Women in Judaeo-Christian Tradition
Used Book
Banker To The Poor: Micro-Lending and the Battle Against World Poverty book by Muhammad Yunus
New Book
What They Teach You at Harvard Business School by Philip Delves Broughton
New Book
No Picnic on Mount Kenya: A Daring Escape, A Perilous Climb book by Felice Benuzzi
New Book
The French Connection: World's Most Crucial Narcotics Investigation book by Robin Moore
Used Book
The Rules Of Work: The Unspoken Truth About Getting Ahead In Business book by Richard Templar
New Book
The How: Notes on the Great Work of Meeting Yourself book by Yrsa Daley-Ward
New Book
Toward the Setting Sun: Pioneer Girls Traveling the Overland Trails
Used Book
No Other Gods: An Interpretation of the Biblical Myth for a Transbiblical Age
Used Book
The Enjoyment of Music, An Introduction to Perceptive Listening (Chronological ed.)
Used Book
The Biggest Loser: The Weight Loss Program to Transform Your Body, Health, and Life--Adapted from NBC's Hit Show!
Used Book
The Last Word on First Names: The Definitive A-Z Guide to the Best and Worst in Baby Names by America's Leading Experts
Used Book
The Best of Robert Murray McCheyne : 120 Daily Devotions to Nurture Your Spirit and Refresh Your Soul
Used Book