Marketing Architectural and Engineering Services
By Weld CoxePresented here are clear guidelines that cover all of the aspects of marketing architectural and engineering services. Included is a step-by-step description of how to research prospective clients, develop strategies for pursuit, prepare written and oral presentations, and negotiate and close commissions. The elements of a comprehensive marketing plan, as well as the organization and management roles required to make it succeed, are thoroughly discussed. Forty-five case studies of actual marketing techniques are presented. Additional tips are included on how brochures, publicity, direct mail, and advertising techniques can be used to support and enhance marketing efforts.
Book details
- Hardcover
- 195 pages
- English
- 0894643770
- 978-0894643774
About Weld Coxe
weld coxe is emeritus founding principal of the coxe group. the story begins in 1967 when weld wrote a draft of a book titled, marketing architectural & Read More about Weld Coxe
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