Marketing Architectural and Engineering Services
By Weld CoxePresented here are clear guidelines that cover all of the aspects of marketing architectural and engineering services. Included is a step-by-step description of how to research prospective clients, develop strategies for pursuit, prepare written and oral presentations, and negotiate and close commissions. The elements of a comprehensive marketing plan, as well as the organization and management roles required to make it succeed, are thoroughly discussed. Forty-five case studies of actual marketing techniques are presented. Additional tips are included on how brochures, publicity, direct mail, and advertising techniques can be used to support and enhance marketing efforts.
Buy Marketing Architectural and Engineering Services at Attic books in Nairobi Kenya.
Book details
- Hardcover
- 195 pages
- English
- 0894643770
- 978-0894643774
About Weld Coxe
weld coxe is emeritus founding principal of the coxe group. the story begins in 1967 when weld wrote a draft of a book titled, marketing architectural & Read More about Weld Coxe
More Books By Weld Coxe
People who bought this also bought
Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition book by Jay Abraham
New Book
The Common Path to Uncommon Success: A Roadmap to Financial Freedom and Fulfillment by John Lee Dumas
New Book
Perennial Seller: The Art of Making and Marketing Work that Lasts book by Ryan Holiday
New Book
The National and Religious Song Reader : Patriotic, Traditio
Used Book
The Almanack of Naval Ravikant: A Guide to Wealth and Happiness book by Eric Jorgenson
New Book
Health at Home: Your Complete Guide to Symptoms, Solutions and Self-care
Used Book
Ecce Homo: How One Becomes What One Is book by Friedrich Nietzsche
New Book
Spreading the News: Sharing the Stories of Early Childhood Education by Margie Carter
Used Book
Heal Your Body: The Mental Causes for Physical Illness and the Metaphysical Way to Overcome Them book By Louise Hay
New Book
The Divide: A Brief Guide to Global Inequality and its Solutions book by Jason Hickel
New Book
Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty book by Clayton M. Christensen
New Book
Read and Get Rich: How the Hidden Power of Reading Can Make You Richer in All Areas of Your Life book by Burke Hedges
Used Book
Trading in the Zone: Master the Market with Confidence, Discipline and a Winning Attitude book by Mark Douglas
New Book
The Self-Help Sourcebook: Finding andForming Mutual Aid Self-Help Groups
Used Book
Life and Favor: A Story of Pain, Love, Determination and Faith book by V.M Jackson
Used Book
The End of History and the Last Man book by Francis Fukuyama
New Book
From Fallen to Forgiven: A Spiritual Journey into Wholeness and Healing
Used Book