Influence: The Psychology of Persuasion book by Robert B. Cialdini
By Robert B. CialdiniInfluence: The Psychology of Persuasion book by Robert B. Cialdini
The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science. You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini’s Principles of Persuasion: Reciprocation Commitment and Consistency Social Proof Liking Authority Scarcity Unity, the newest principle for this edition Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.
Book details
- Paperback
- 661 pages
- English
- 0062937677
- 9780062937674
About Robert B. Cialdini
dr. robert cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of Read More about Robert B. Cialdini
More Books By Robert B. Cialdini
Influence: The Psychology of Persuasion book by Robert B. Cialdini
New Book
People who bought this also bought
President Reagan: The Triumph of Imagination book by Richard Reeves
New Book
God Wants You to Be Rich: How and Why Everyone Can Enjoy Material and Spiritual Wealth in Our Abundant World book by Paul Zane Pilzer
New Book
From the Holy Mountain: A Journey Among the Christians of the Middle East book by William Dalrymple
New Book
Crisis in the Horn of Africa: Politics, Piracy and The Threat of Terror book by Peter Woodward
New Book
The Book You Wish Your Parents Had Read and Your Children Will Be Glad That You Did book by Philippa Perry
New Book
Why Doesn't Microfinance Work?: The Destructive Rise of Local Neoliberalism book by Milford Bateman
New Book
Clockwork: Design Your Business to Run Itself book by Mike Michalowicz
New Book
The Book of Gutsy Women: Favorite Stories of Courage and Resilience book by Hillary Rodham Clinton
New Book
Official Book Club Selection: A Memoir According to Kathy Griffin book by Kathy Griffin
Used Book
Teach Your Children Well: Helping Kids Make Moral Choices
Used Book
The E-Myth Physician: Why Most Medical Practices Don't Work and What to Do About It book by Michael E. Gerber
New Book
Conversational Intelligence: How Great Leaders Build Trust and Get Extraordinary Results book by Judith E. Glaser
New Book
The Fifth Discipline Fieldbook: Strategies and Tools for Building a Learning Organization book by Peter M. Senge
New Book
Fighting for Peace in Somalia: A History and Analysis of the African Union Mission (AMISOM), 2007-2017 book by Paul D. Williams
New Book
Talking Back: . . . to Presidents, Dictators, and Assorted Scoundrels book by Andrea Mitchell
New Book
The History of Sexuality: 2: The Use of Pleasure book by Michel Foucault
New Book
Top 10 Distinctions Between Millionaires and The Middle Class book by Keith Cameron Smith
New Book
Sahara: The Life of the Great Desert book by Marq de Villiers
New Book
Do Hard Things: A Teenage Rebellion Against Low Expectations book by Alex Harris
New Book
Rising Strong: How the Ability to Reset Transforms the Way We Live, Love, Parent, and Lead book by Brene Brown
New Book
Soonish: Ten Emerging Technologies That'll Improve and/or Ruin Everything book by Kelly Weinersmith
New Book
Crafty Mama Makes 49 Fast, Fabulous, Foolproof (baby & Toddler) Projects book by Abby Pecoriello
Used Book
3 Books in 1: Potluck/Weeknight Meals/Old-Fashioned Bake Sale Cookbook
Used Book
Women on the Hill: : Challenging the Culture of Congress
Used Book
Business Strategy in a Semiglobal Economy book by Panos Mourdoukoutas
New Book
Jeremiah Gitau Kiereini: Daunting Journey book by Jeremiah Gitau Kiereini
New Book
Boots Don't Lie: From a Housewife to a Sports Activist book by Mariam Mell'Osiime Mpaata
New Book