Influence: The Psychology of Persuasion book by Robert B. Cialdini
By Robert B. CialdiniInfluence: The Psychology of Persuasion book by Robert B. Cialdini
The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science. You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini’s Principles of Persuasion: Reciprocation Commitment and Consistency Social Proof Liking Authority Scarcity Unity, the newest principle for this edition Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.
Book details
- Paperback
- 661 pages
- English
- 0062937677
- 9780062937674
About Robert B. Cialdini
dr. robert cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of Read More about Robert B. Cialdini
More Books By Robert B. Cialdini
Influence: The Psychology of Persuasion book by Robert B. Cialdini
New Book
People who bought this also bought
A Man and his Mountain: The Everyman who Created Kendall-Jackson and Became America?s Greatest Wine Entrepreneur book by Edward Humes
Used Book
I, Woz: Computer Geek to Cult Icon - Getting to the Core of Apple's Inventor book by Steve Wozniak
New Book
Acts of Faith: Daily Meditations for People of Color book by Iyanla Vanzant
New Book
Crisis : Heterosexual Behavior in the Age of AIDS
Used Book
Making It Big: Lessons from a Life in Business book by Femi Otedola
New Book
FAKE: Fake Money, Fake Teachers, Fake Assets: How Lies Are Making the Poor and Middle Class Poorer book by Robert T. Kiyosaki
New Book
The Flame Trees of Thika: Memories of an African Childhood book by Elspeth Huxley
New Book
How Women Rise: Break the 12 Habits Holding You Back from Your Next Raise, Promotion, or Job book by Sally Helgesen
New Book
The Economist Book of isms: From Abolitionism to Zoroastrianism book by John Andrews
New Book
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand book by Laura Ries , Al Ries
New Book
Yes To Life In Spite of Everything book by Viktor E. Frankl
New Book
Creating Messages That Connect : 10 Secrets of Effective Communicators
Used Book
Chicken Soup for the Soul: True Love: 101 Heartwarming and Humorous Stories about Dating, Romance, Love, and Marriage book by Jack Canfield
New Book
For Those Who Can't Believe : Overcoming the Obstacles to Faith
Used Book
Steve Jobs The Man Who Thought Different book by Karen Blumenthal
New Book
Rebel Talent: Why It Pays to Break the Rules at Work and in Life book by Francesca Gino
New Book
Today I Will Nourish My Inner Martyr: Affirmations for Cynics
Used Book
The Sable and Rosenfeld Elegant Entertaining Cookbook book by Myra Sable
Used Book
The Diary of a CEO: The 33 Laws of Business and Life book by Steven Bartlett
New Book
We Were Eight Years in Power book by Ta-Nehisi Coates (Large print)
New Book
The Message: The Gospel of John in Contemporary Language
Used Book