Youtility: Why Smart Marketing Is about Help Not Hype book by Jay Baer
By Jay BaerYoutility: Why Smart Marketing Is about Help Not Hype book by Jay Baer
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Published By Penguin on 2013-06-27
Book details
- Paperback
- 242 pages
- English
- 9781591846666
- 1591846668
About Jay Baer
More Books By Jay Baer
2% OFF
Youtility: Why Smart Marketing Is about Help Not Hype book by Jay Baer
New Book
Ksh 3,950
Ksh 4,050
Buy Now
5% OFF
Hug Your Haters: How to Embrace Complaints and Keep Your Customers Book by Jay Baer
Like New
Ksh 2,000
Ksh 2,100
People who bought this also bought
4% OFF
Emotional Intelligence: Why It Can Matter More Than IQ book By Daniel Goleman
New Book
Ksh 2,480
Ksh 2,580
Buy Now
6% OFF
Starting Your Day Right: Devotions for Each Morning of the Year book by Joyce Meyer
Like New
Ksh 1,500
Ksh 1,600
Buy Now
3% OFF
Empire of Pain: The Secret History of the Sackler Dynasty book by Patrick Radden Keefe
New Book
Ksh 2,890
Ksh 2,990
Buy Now
3% OFF
One Long Night: A Global History of Concentration Camps book by Andrea Pitzer
New Book
Ksh 3,390
Ksh 3,490
Buy Now
4% OFF
The Law and Regulation of Clinical Research book by Pamela A. Andanda
New Book
Ksh 2,200
Ksh 2,300
Buy Now
2% OFF
Domestic Violence and Psychology: A Critical Perspective book by Paula Nicolson
New Book
Ksh 4,500
Ksh 4,600
Buy Now
1% OFF
13% OFF
Red: A Biography of Red Smith, The Life & Times of a Great American Writer book by Ira Berkow
Used Book
Ksh 700
Ksh 800
Buy Now
2% OFF
Constitutional Personae: Heroes, Soldiers, Minimalists, and Mutes book by Cass R. Sunstein
New Book
Ksh 4,900
Ksh 5,000
Buy Now
3% OFF
King Leopold's Ghost: A Story of Greed, Terror, and Heroism in Colonial Africa book by Adam Hochschild
New Book
Ksh 3,190
Ksh 3,290
Buy Now
8% OFF
Living Better: How I Learned to Survive Depression book by Alastair Campbell
New Book
Ksh 2,750
Ksh 2,990
Buy Now
3% OFF
Big Magic : How to Live a Creative Life, and Let Go of Your Fear by Elizabeth Gilbert
New Book
Ksh 2,850
Ksh 2,950
Buy Now
3% OFF
Finding Your Own North Star: Claiming the Life You Were Meant to Live book by Martha N. Beck
New Book
Ksh 3,290
Ksh 3,390
Buy Now
5% OFF
3% OFF
3% OFF
The Smartest Guys in the Room: The Amazing Rise and Scandalous Fall of Enron book by Bethany McLean
New Book
Ksh 3,750
Ksh 3,850
Buy Now
2% OFF
The Billionaire Who Wasn't: How Chuck Feeney Secretly Made and Gave Away a Fortune book by Conor O'Clery
New Book
Ksh 4,050
Ksh 4,150
Buy Now
11% OFF
3% OFF
How Not To Be Wrong: The Hidden Maths of Everyday Life book by Jordan Ellenberg
New Book
Ksh 2,890
Ksh 2,990
Buy Now
3% OFF
Wanting: The Power of Mimetic Desire in Everyday Life book by Luke Burgis
New Book
Ksh 3,350
Ksh 3,450
Buy Now
3% OFF
How to Make Coffee: The Science Behind the Bean book by Lani Kingston
New Book
Ksh 2,990
Ksh 3,090
Buy Now
3% OFF