Race for Relevance : 5 Radical Changes for Associations
By Harrison CoerverOld ways of doing things in associations have a way of hanging around, even though trends such as rapid advances in technology, higher member expectations, increased competition, and diverse member markets have rendered these ways obsolete. Race for Relevance presents the radical change that is required to maintain influence and thrive in the new environment and avoid challenges associated with old association models, such as loss of market share, increased competition for members time, and shrinking revenue sources. Authors Harrison Coerver and Mary Byers present five radical changes that will energize and position associations for better performance. Based on 40 years of combined experience with more than a thousand associations, they present new ideas in governance, management, and strategy that will enable associations to better capitalize on the new environment. The book includes case studies that show how some things are working and how some are not. It also includes a workable guide for implementing these changes without sacrificing influence or sanity. Finally, the authors provide worksheets and questions that both seasoned professionals and tomorrow's leaders can use to stay focused on the what, the why, and the how. The five radical changes that the authors propose are:
1. Overhauling the governance model and committee operations
2. Empowering the CEO and enhancing staff competence
3. Rigorously defining the member market
4. Rationalizing programs and services
5. Building a robust technology framework.
The results of these five changes include streamlined and nimbler governance; staff that is challenged and that works in true partnership with volunteers; a realistic, well-defined member market that's easier to find and market to; products and services that members feel are desirable and beneficial; and increased financial and resource capital in short, an association that can succeed in a brave new world.
Book details
- Hardcover
- 168 pages
- English
- 0880343354
- 9780880343350
About Harrison Coerver
More Books By Harrison Coerver
People who bought this also bought
The Sexy Years: Discover the Hormone Connection: The Secret to Fabulous Sex, Great Health, and Vitality, for Women and Men
Used Book
Strategic Selling: The Unique Sales System Proven Successful by America's Best Companies
Used Book
Atkins for Life : The Complete Controlled Carb Program for Permanent Weight Loss
Used Book
Hidden Potential :The Science of Achieving Greater Things by Adam Grant
New Book
The Southern Kikuyu Before 1903 (Volume I, II and III) book By Louis Leakey
New Book
The Hot Zone: The Terrifying True Story of the Origins of the Ebola Virus
Used Book
How to Find the Love of Your Life: A Step-by-Step Program That Really Works
Used Book
Forbes Richest People: The Forbes Annual Profile of the World's Wealthiest Men and Women
Used Book
A Hundred Years of Psychology, 1833-1933: With Additional Part on Developments, 1933-1947
Used Book
Ultramarathon Man: Confessions of an All-Night Runner book by Dean Karnazes
Used Book
Le Dome at Home: Great Menus for Entertaining from the Chef/proprietor of Le Dome Restaurant
Used Book
King Leopold's Ghost: A Story of Greed, Terror, and Heroism in Colonial Africa
New Book
Innocent Ecstasy: How Christianity Gave America an Ethic of Sexual Pleasure
Used Book
HBR's 10 Must Reads on Design Thinking (with featured article Design Thinking By Tim Brown)
New Book