Predictably Irrational: The Hidden Forces That Shape Our Decisions book by Dan Ariely
By
Dan Ariely
Predictably Irrational: The Hidden Forces That Shape Our Decisions book by Dan Ariely
Cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Published By HarperCollins UK on 2009
Book Specifications
Format:
Paperback
Pages:
308 pages
Language:
English
ISBN10:
9780007256532
ISBN13:
0007256531
About Dan Ariely
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Predictably Irrational: The Hidden Forces That Shape Our Decisions book by Dan Ariely
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