Predictably Irrational: The Hidden Forces That Shape Our Decisions book by Dan Ariely

Predictably Irrational: The Hidden Forces That Shape Our Decisions book by Dan Ariely

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Predictably Irrational: The Hidden Forces That Shape Our Decisions book by Dan Ariely

Cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Published By HarperCollins UK on 2009


Book details

  • Paperback
  • 308 pages
  • English
  • 9780007256532
  • 0007256531

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