How to Plan Exhibitions (Advertiser's Guides) Book By Iain Maitland
How to Plan Exhibitions (Advertiser's Guides) Book By Iain Maitland
A readable basic handbook providing instructions on planning exhibitions, for owners and managers of small to medium-sized businesses, as well as marketing and sales managers and directors. Contains chapters on aspects such as types of exhibitions, budgeting, and using specialists. Includes chapter summaries, checklists, and sample forms and contracts, plus lists of exhibition organizers and services. Distributed by Books International. Annotation copyrighted by Book News, Inc., Portland, OR Published By Burns & Oates on 1997
Book Specifications
Format:
Paperback
Pages:
145 pages
Language:
English
ISBN10:
0304334316
ISBN13:
9780304334315
How to Plan Exhibitions (Advertiser's Guides) Book By Iain Maitland
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