The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time book by Jim McKelvey
By Jim McKelveyFrom the cofounder of Square, an inspiring and entertaining account of what it means to be a true entrepreneur and what it takes to build a resilient, world-changing company In 2009, a St. Louis glassblowing artist and recovering computer scientist named Jim McKelvey lost a sale because he couldn't accept American Express cards. Frustrated by the high costs and difficulty of accepting credit card payments, McKelvey joined his friend Jack Dorsey (the cofounder of Twitter) to launch Square, a startup that would enable small merchants to accept credit card payments on their mobile phones. With no expertise or experience in the world of payments, they approached the problem of credit cards with a new perspective, questioning the industry's assumptions, experimenting and innovating their way through early challenges, and achieving widespread adoption from merchants small and large. But just as Square was taking off, Amazon launched a similar product, marketed it aggressively, and undercut Square on price. For most ordinary startups, this would have spelled the end. Instead, less than a year later, Amazon was in retreat and soon discontinued its service. How did Square beat the most dangerous company on the planet? Was it just luck? These questions motivated McKelvey to study what Square had done differently from all the other companies Amazon had killed. He eventually found the key: a strategy he calls the Innovation Stack. McKelvey's fascinating and humorous stories of Square's early days are blended with historical examples of other world-changing companies built on the Innovation Stack to reveal a pattern of ground-breaking, competition-proof entrepreneurship that is rare but repeatable. The Innovation Stack is a thrilling business narrative that's much bigger than the story of Square. It is an irreverent first-person look inside the world of entrepreneurship, and a call to action for all of us to find the entrepreneur within ourselves and identify and fix unsolved problems--one crazy idea at a time. Published By Penguin on 2020-03-10
Book details
- Paperback
- 290 pages
- English
- 9780593086735
- 0593086732
About Jim McKelvey
james mckelvey is a serial entrepreneur, inventor, philanthropist and artist.he is the cofounder of square, was chairman of its board until 2010, and still Read More about Jim McKelvey
More Books By Jim McKelvey
People who bought this also bought
A Taste of Japan: Food Fact and Fable, What the People Eat, Customs and Etiquette
Like New
A Photographic Guide to Mammals of Southern, Central and East Africa book by Chris Stuart
Used Book
40 Days for Life - Discover What God Has Done...Imagine What He Can Do
Used Book
Terrible Lizard: The First Dinosaur Hunters and the Birth of a New Science by Deborah Cadbury
Used Book
The Road Less Traveled: A New Psychology of Love, Traditional Values and Spiritual Growth book by M. Scott Peck
New Book
The South Beach Diet Quick and Easy Cookbook: 200 Delicious Recipes Ready in 30 Minutes or Less
Used Book
Joseph Smith and the Restoration: A History of the LDS Church to 1846
Used Book
Good Vibes, Good Life : How Self-Love Is the Key to Unlocking Your Greatness
New Book
The French Connection: World's Most Crucial Narcotics Investigation book by Robin Moore
Used Book
Management: Tasks, Responsibilities, Practices book by Peter F. Drucker
New Book
A Kim Jong-Il Production: The Extraordinary True Story of a Kidnapped Filmmaker, His Star Actress, and a Young Dictator's Rise to Power book by Paul Fischer
Used Book
The Spy Went Dancing: My Further Adventures as an Undercover Agent book by Countess of Romanones Aline
Used Book