
The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time book by Jim McKelvey
By Jim McKelveyFrom the cofounder of Square, an inspiring and entertaining account of what it means to be a true entrepreneur and what it takes to build a resilient, world-changing company In 2009, a St. Louis glassblowing artist and recovering computer scientist named Jim McKelvey lost a sale because he couldn't accept American Express cards. Frustrated by the high costs and difficulty of accepting credit card payments, McKelvey joined his friend Jack Dorsey (the cofounder of Twitter) to launch Square, a startup that would enable small merchants to accept credit card payments on their mobile phones. With no expertise or experience in the world of payments, they approached the problem of credit cards with a new perspective, questioning the industry's assumptions, experimenting and innovating their way through early challenges, and achieving widespread adoption from merchants small and large. But just as Square was taking off, Amazon launched a similar product, marketed it aggressively, and undercut Square on price. For most ordinary startups, this would have spelled the end. Instead, less than a year later, Amazon was in retreat and soon discontinued its service. How did Square beat the most dangerous company on the planet? Was it just luck? These questions motivated McKelvey to study what Square had done differently from all the other companies Amazon had killed. He eventually found the key: a strategy he calls the Innovation Stack. McKelvey's fascinating and humorous stories of Square's early days are blended with historical examples of other world-changing companies built on the Innovation Stack to reveal a pattern of ground-breaking, competition-proof entrepreneurship that is rare but repeatable. The Innovation Stack is a thrilling business narrative that's much bigger than the story of Square. It is an irreverent first-person look inside the world of entrepreneurship, and a call to action for all of us to find the entrepreneur within ourselves and identify and fix unsolved problems--one crazy idea at a time. Published By Penguin on 2020-03-10
Book details
- Paperback
- 290 pages
- English
- 9780593086735
- 0593086732
About Jim McKelvey
james mckelvey is a serial entrepreneur, inventor, philanthropist and artist.he is the cofounder of square, was chairman of its board until 2010, and still Read More about Jim McKelvey
More Books By Jim McKelvey
People who bought this also bought
Save Me from Myself: How I Found God, Quit Korn, Kicked Drugs, and Lived to Tell My Story book by Brian Welch
Used Book
Boss Up!: This Ain?t Your Mama?s Business Book book by Lindsay Teague Moreno
New Book
Loot: Britain and the Benin Bronzes: Britain and the Benin Bronzes book by Barnaby Phillips
New Book
Liberty's Daughters: The Revolutionary Experience of American Women, 1750-1800 book by Mary Beth Norton
Used Book
The Astonishing Power of Emotions: Let Your Feelings Be Your Guide book by Esther Hicks , Jerry Hicks
New Book
Deep Nutrition: Why Your Genes Need Traditional Food book by Catherine Shanahan
New Book
Company of One: Why Staying Small Is the Next Big Thing for Business book by Paul Jarvis
New Book
Working the Cloud : The Ultimate Guide to Making the Internet Work for You and Your Business
Used Book
Present Over Perfect: Leaving Behind Frantic for a Simpler, More Soulful Way of Living book by Shauna Niequist
New Book
Pulling Your Own Strings: Dynamic Techniques for Dealing with Other People and Living Your Life as You Choose book by Wayne W. Dyer
New Book
Law of Attraction: The Science of Attracting More of What You Want and Less of What You Don't by Michael J. Losier
New Book
Money Master the Game: 7 Simple Steps to Financial Freedom book by Tony Robbins
New Book
Be Different: Adventures of a Free-Range Aspergian book by John Elder Robison
Used Book
The Girl in Alfred Hitchcock's Shower : A Murder That Became a Real-Life Mystery, a Mystery That Became an Obsession
Used Book
No Easy Day : The Firsthand Account of the Mission That Killed Osama Bin Laden by Mark Owen
New Book
Listen to the Heart: Creating Intimate Families Through the Power of Unconditional Love
Used Book