
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success book by Sean Ellis , Morgan Brown
By Sean Ellis Morgan BrownHacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success book by Sean Ellis , Morgan Brown
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results. Published By Crown Currency on 2017-04-25
Book details
- Paperback
- 322 pages
- English
- 045149721X
- 9780451497215
About Morgan Brown
More Books By Morgan Brown
People who bought this also bought
The South Beach Diet : The Delicious, Doctor-Designed, Foolproof Plan for Fast and Healthy Weight Loss
Used Book
I Can Make You Thin: The Revolutionary System Used by More Than 3 Million People
Used Book
Brave, Not Perfect: Fear Less, Fail More, and Live Bolder book by Reshma Saujani
New Book
Resonant Leadership: Renewing Yourself and Connecting with Others Through Mindfulness, Hope and Compassion book by Richard E. Boyatzis and Annie McKee
New Book
The Shroud and the Grail: A Modern Quest for the True Grail book by Noel Currer-Briggs
Used Book
Big Magic : How to Live a Creative Life, and Let Go of Your Fear by Elizabeth Gilbert
New Book
The Art of Being Alone: Solitude Is My HOME, Loneliness Was My Cage book by Renuka Gavrani
New Book
The Millionaire Next Door: The Surprising Secrets of America's Wealthy book by Thomas J. Stanley
New Book
A Writer's Notebook: New and Expanded Edition: Unlocking the Writer within You book by Ralph Fletcher
Used Book
Effortless: Make It Easier to Do What Matters Most book by Greg McKeown
New Book
Business Secrets from the Bible: Spiritual Success Strategies for Financial Abundance by Rabbi Daniel Lapin
New Book
Evolve Your Brain: The Science of Changing Your Mind book by Joe Dispenza
New Book
Good Life, Good Death: One of the Last Reincarnated Lamas to Be Educated in Tibet Shares Hard-Won Wisdom on Life, Death, and What Comes After book by Rimpoche Nawang Gehlek
Used Book
Sacred Influence: How God Uses Wives to Shape the Souls of Their Husbands book by Gary L. Thomas
New Book
The Quark and the Jaguar: Adventures in the Simple and the Complex
Used Book