
Guts!: Companies that Blow the Doors off Business-as-usual
By Kevin FreibergKevin and Jackie Freiberg’s previous book, Nuts!: Southwest Airline’s Crazy Recipe for Business and Personal Success, described the unconventional leadership that made Southwest an airline industry dynamo. In GUTS!, the Freibergs look at twenty-five gutsy and extraordinarily successful businesses and introduce the chief executives who are creating a new corporate ethos that blows the doors off business-as-usual.
Drawing on five years of research, the Freibergs provide a behind-the-scenes look at these intensely focused, passionate, and unconventional leaders and their companies. Among them:
• James Blanchard, CEO of Synovus Financial, a financial services giant with more than 16 billion dollars in assets
• Roy Spence, Jr., President of GSD&M Advertising, which AdWeek magazine named Southwest Agency of the Year seven times
• James Goodnight of SAS, a world leader in intelligence software
Although the leaders in the book represent a wide-range of industries, they share a common vision: They see business as a heroic cause and understand that good leadership isn’t a matter of position, but of influence. They reject hierarchical rules, rituals, and expectations, and have replaced in-the-box management with a culture based on passion and innovation. They regard their employees not as “human resources,” but as individuals with unique gifts and talents. And make everyone in the company responsible for the company’s brand and culture.
An exciting follow-up to Nuts!, which has sold nearly 500,000 copies in hardcover and paperback, GUTS! proves that it is possible to have fun, live your values, and still make money.
Buy Guts!: Companies that Blow the Doors off Business-as-usual at Attic books in Nairobi Kenya.
Book details
- Paperback
- 279 pages
- English
- 0307485749
- 9780307485748
About Kevin Freiberg
kevin freiberg was Read More about Kevin Freiberg
More Books By Kevin Freiberg
People who bought this also bought
The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary book by Mark Sanborn
New Book
Good Vibes, Good Life : How Self-Love Is the Key to Unlocking Your Greatness
New Book
The Code Breaker: Jennifer Doudna, Gene Editing, and the Future of the Human Race book by Walter Isaacson
New Book
We're Going to Need More Wine: Stories That Are Funny, Complicated, and True book by Book by Gabrielle Union
New Book
All Things New: Heaven, Earth, and the Restoration of Everything You Love book by John Eldredge
New Book
Globalization and Its Discontents Revisited book by Joseph E. Stiglitz
New Book
Small Data: The Tiny Clues That Uncover Huge Trends book by Martin Lindstrom
New Book
Invent and Wander: The Collected Writings of Jeff Bezos book by Jeff Bezos
New Book
The Journey: A Practical Guide to Healing Your Life and Setting Yourself Free boo by Brandon Bays
New Book
The Transformation of Intimacy: Sexuality, Love and Eroticism in Modern Societies
Used Book
The Darkening Age: The Christian Destruction of the Classical World book by Catherine Nixey
New Book
Age of Ambition: Chasing Fortune, Truth, and Faith in the New China book by Evan Osnos
New Book
I Thought it Was Just Me (but it Isn'T) : Telling the Truth About Perfectionism, Inadequacy and Power
New Book
Cooking Up a Classic Christmas : Santa's Secrets for an Unforgettable Holiday!
Used Book