
Guts!: Companies that Blow the Doors off Business-as-usual
By Kevin FreibergKevin and Jackie Freiberg’s previous book, Nuts!: Southwest Airline’s Crazy Recipe for Business and Personal Success, described the unconventional leadership that made Southwest an airline industry dynamo. In GUTS!, the Freibergs look at twenty-five gutsy and extraordinarily successful businesses and introduce the chief executives who are creating a new corporate ethos that blows the doors off business-as-usual.
Drawing on five years of research, the Freibergs provide a behind-the-scenes look at these intensely focused, passionate, and unconventional leaders and their companies. Among them:
• James Blanchard, CEO of Synovus Financial, a financial services giant with more than 16 billion dollars in assets
• Roy Spence, Jr., President of GSD&M Advertising, which AdWeek magazine named Southwest Agency of the Year seven times
• James Goodnight of SAS, a world leader in intelligence software
Although the leaders in the book represent a wide-range of industries, they share a common vision: They see business as a heroic cause and understand that good leadership isn’t a matter of position, but of influence. They reject hierarchical rules, rituals, and expectations, and have replaced in-the-box management with a culture based on passion and innovation. They regard their employees not as “human resources,” but as individuals with unique gifts and talents. And make everyone in the company responsible for the company’s brand and culture.
An exciting follow-up to Nuts!, which has sold nearly 500,000 copies in hardcover and paperback, GUTS! proves that it is possible to have fun, live your values, and still make money.
Buy Guts!: Companies that Blow the Doors off Business-as-usual at Attic books in Nairobi Kenya.
Book details
- Paperback
- 279 pages
- English
- 0307485749
- 9780307485748
About Kevin Freiberg
kevin freiberg was Read More about Kevin Freiberg
More Books By Kevin Freiberg
People who bought this also bought
The Magic of Reality: How We Know What's Really True book by Richard Dawkins
New Book
Innovation and Its Enemies: Why People Resist New Technologies book by Calestous Juma
New Book
The Emotionally Absent Mother: How to Recognize and Cope with the Invisible Effects of Childhood Emotional Neglect (Second): How to Recognize ... Effects of Childhood Emotional Neglect book by Jasmin Lee Cori
New Book
The Book You Wish Your Parents Had Read and Your Children Will Be Glad That You Did book by Philippa Perry
New Book
Beyond the Sunset : 25 Hymn Stories Celebrating the Hope of Heaven
Used Book
Sushi and Tapas: Bite-size Personal Stories from Women Around the World
Used Book
The Coming Wave: Technology, Power, and the Twenty-first Century's Greatest Dilemma book by Mustafa Suleyman
New Book
The Unmistakable Touch of Grace: How to Recognize and Respond to the Spiritual Signposts in Your Life
Used Book
Women in the Context of International Development and Co-operation: Review and Perspectives
Used Book
Le Dome at Home: Great Menus for Entertaining from the Chef/proprietor of Le Dome Restaurant
Used Book
Blood and Oil: Mohammed bin Salman's Ruthless Quest for Global Power book by Bradley Hope, Justin Scheck
New Book
For Love of Soysambu: The Saga of Lord Delamere and His Descendants in Kenya book by Juliet Barnes
New Book
The 10-Second Philosophy: A Practical Guide to Releasing Your Inner Genius book by Derek Mills
New Book
Restful Sleep: The Complete Mind/Body Program for Overcoming Insomnia book by Deepak Chopra
Used Book
The Cook?s Book By The Calvary Episcopal Church Of Cleveland,Mississippi 1972
Used Book
The South Beach Diet Quick and Easy Cookbook: 200 Delicious Recipes Ready in 30 Minutes or Less
Used Book
David and Goliath : Underdogs, Misfits, and the Art of Battling Giants
New Book
The 5 Second Rule: Transform your Life, Work, and Confidence with Everyday Courage book by Mel Robbins
Used Book
Balloon Sculpting : A Fun and Easy Guide to Making Balloon Animals, Toys and Games
Used Book
Are You Normal?: Do You Behave Like Everyone Else? book by Bernice Kanner
Used Book
The Complete Ketogenic Diet for Beginners: Your Essential Guide to Living the Keto Lifestyle book by Amy Ramos
Used Book