Guts!: Companies that Blow the Doors off Business-as-usual
By Kevin FreibergKevin and Jackie Freiberg’s previous book, Nuts!: Southwest Airline’s Crazy Recipe for Business and Personal Success, described the unconventional leadership that made Southwest an airline industry dynamo. In GUTS!, the Freibergs look at twenty-five gutsy and extraordinarily successful businesses and introduce the chief executives who are creating a new corporate ethos that blows the doors off business-as-usual.
Drawing on five years of research, the Freibergs provide a behind-the-scenes look at these intensely focused, passionate, and unconventional leaders and their companies. Among them:
• James Blanchard, CEO of Synovus Financial, a financial services giant with more than 16 billion dollars in assets
• Roy Spence, Jr., President of GSD&M Advertising, which AdWeek magazine named Southwest Agency of the Year seven times
• James Goodnight of SAS, a world leader in intelligence software
Although the leaders in the book represent a wide-range of industries, they share a common vision: They see business as a heroic cause and understand that good leadership isn’t a matter of position, but of influence. They reject hierarchical rules, rituals, and expectations, and have replaced in-the-box management with a culture based on passion and innovation. They regard their employees not as “human resources,” but as individuals with unique gifts and talents. And make everyone in the company responsible for the company’s brand and culture.
An exciting follow-up to Nuts!, which has sold nearly 500,000 copies in hardcover and paperback, GUTS! proves that it is possible to have fun, live your values, and still make money.
Buy Guts!: Companies that Blow the Doors off Business-as-usual at Attic books in Nairobi Kenya.
Book details
- Paperback
- 279 pages
- English
- 0307485749
- 9780307485748
About Kevin Freiberg
kevin freiberg was Read More about Kevin Freiberg
More Books By Kevin Freiberg
People who bought this also bought
Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds book by Carmine Gallo
New Book
The Power of Being a Woman : Embracing the Triumph of the Feminine Spirit
New Book
Solving Tough Problems: An Open Way of Talking, Listening, and Creating New Realities book by Adam Kahane
New Book
Clockwork: Design Your Business to Run Itself book by Mike Michalowicz
New Book
Signspotting : Absurd and Amusing Signs from Around the World by Doug Lansky
Used Book
The Power of Product Platforms : Creating and Sustaining Robust Corporations
Used Book
A Continual Feast: Words of Comfort and Celebration, Collected by Father Tim book by Jan Karon
Used Book
Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer
Used Book
Bud, Sweat, And Tees: Hootie, Martha, and the Masters of the Universe book by Alan Shipnuck
Used Book
How I Built This: The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs book by Guy Raz
New Book
Big Bowl Noodles and Rice: Fresh Asian Cooking From the Renowned Restaurant book by Bruce Cost
Used Book
Sound and Sense: Musical Allusion and Imagery in the Novels of Iris Murdoch
Used Book
The Wild Blue: The Men and Boys Who Flew the B-24s Over Germany 1944-45 book by Stephen E. Ambrose
Used Book
Money, and the Law of Attraction: Learning to Attract Wealth, Health, and Happiness book by Esther Hicks , Jerry Hicks
New Book
For Better and for Worse: The Best Quotes About Marriage
Used Book
The Lumumba Plot: The Secret History of the CIA and a Cold War Assassination book by Stuart A. Reid
New Book
The Power of Intention: Learning to Co-Create Your World Your Way book by Wayne W. Dyer
New Book
Connect: Building Exceptional Relationships with Family, Friends, and Colleagues book by David L. Bradford
New Book
Armageddon, Oil and the Middle East : What the Bible Says About the Future of the Middle East and the End of Western Civilization
Used Book
Giant Steps: Small Changes to Make a Big Difference book by Anthony Robbins
New Book