Customer Visits : Building a Better Market Focus
By Edward F. McQuarrieThe Second Edition of Customer Visits offers a complete guide to all aspects of planning and executing a programme of visits to customers by individual managers and cross-functional teams.
Features new to this edition include: expanded coverage of ad hoc results; more examples of good and bad procedures; expanded section on how to analyze visit data; expanded coverage of kinds of questions to be asked of customers; and better integration with other market research tools. Customer Visits offers a wealth of specific advice, and shows how customer visits can assist new product development and the improvement of customer satisfaction.
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Book details
- Paperback
- 264 pages
- English
- 0761908846
- 9780761908845
About Edward F. McQuarrie
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