Communicating with China By Robert A. Kapp
Communicating with China By Robert A. Kapp
Communicating in China explores the art of how messages get delivered to Chinese audiences, examining the topic from the media and public relations perspectives. It combines both theoretical and practical elements, aimed at helping to understand how processes work in China, and how to effectively communicate with mass audiences from within that framework. Taught by current and former professionals with real world experience working in China
Book Specifications
Format:
Paperback
Pages:
80 pages
Language:
English
ISBN10:
0933662513
ISBN13:
9780933662513
Communicating with China By Robert A. Kapp
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