Communicating with China By Robert A. Kapp
By Robert A. KappCommunicating with China By Robert A. Kapp
Communicating in China explores the art of how messages get delivered to Chinese audiences, examining the topic from the media and public relations perspectives. It combines both theoretical and practical elements, aimed at helping to understand how processes work in China, and how to effectively communicate with mass audiences from within that framework. Taught by current and former professionals with real world experience working in China
Book details
- Paperback
- 80 pages
- English
- 0933662513
- 9780933662513
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