
Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth book by W. Chan Kim Rene Mauborgne
By W.Chan Kim Renée MauborgneBlue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth book by W. Chan Kim Rene Mauborgne
NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER USA TODAY BESTSELLER BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. BLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFT is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future.
Book details
- Paperback
- 336 pages
- English
- 0316314048
- 9780316314046
About Renée Mauborgne
renée mauborgne was Read More about Renée Mauborgne
More Books By Renée Mauborgne
People who bought this also bought
Authentic Leadership: Rediscovering the Secrets to Creating Lasting Value book by Bill George
New Book
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google book by Scott Galloway
New Book
The Automatic Millionaire : A Powerful One-Step Plan to Live and Finish Rich book by David Bach
Used Book
Our Daily Bread - October / November / December 2018
Used Book
Winner Take All: China's Race for Resources and What It Means for the World
New Book
The Art of the Good Life: 52 Surprising Shortcuts to Happiness, Wealth, and Success book by Rolf Dobelli
New Book
Alien Thinking: How to Bring Your Breakthrough Ideas to Life book by Cyril Bouquet
New Book
Now You're Talking! All You Need to Get Your First Amateur Radio License
Used Book
Living With Reform: China since 1989 book by Timothy Cheek
New Book
Factfulness : Ten Reasons We're Wrong about the World--And Why Things Are Better Than You Think
New Book
Field Guides Birds of East Africa Kenya, Tanzania, Uganda, Rwanda, Burundi book by Terry Stevenson
New Book
Loving with a Vengeance Mass Produced Fantasies for Women
Used Book
Welcome aboard;: A service manual for the naval officer's wife
Used Book
Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered book by Austin Kleon
New Book
The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career book by Reid Hoffman
New Book
Ebola: The Natural and Human History of a Deadly Virus book by David Quammen
New Book
How to Talk to Anyone, Anytime, Anywhere: The Secrets of Good Communication book by Larry King
New Book
True North: Leading Authentically in Today's Workplace, Emerging Leader Edition book by Bill George
New Book
Area 51: An Uncensored History of America's Top Secret Military Base book by Annie Jacobsen
New Book
The Answer: Your Guide to Achieving Financial Freedom and Living an Extraordinary Life book by John Assaraf
New Book
How the West Was Lost: Fifty Years of Economic Folly- and the Stark Choices Ahead by Dambisa Moyo
New Book
Supermarket Vegan: 225 Meat-Free, Egg-Free, Dairy-Free Recipes for Real People in the Real World By Donna Klein
Used Book