Ogilvy on Advertising book by David Ogilvy
By David OgilvyOgilvy on Advertising book by David Ogilvy
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more. Published By Vintage on 1985
Book details
- Paperback
- 226 pages
- English
- 039472903X
- 9780394729039
About David Ogilvy
david mackenzie ogilvy was born in west horsley, england, on june 23, 1911. he was educated at fettes college in edinburgh and at christ church, oxford (al Read More about David Ogilvy
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