Strategy-to-performance gaps foster a culture of under-performance Unrealistic plans create the expectation throughout the organisation that plans simply will not be fulfilled. This book shows how to overcome such failings and implement strategy effectively. Common failings include: Companies rarely track their performance against long-term plans - less than 15% of companies make it a regular practice to go back and compare the business' results with the performance forecast for each business unit in its prior years' strategic results Results rarely meet projections - when companies do track performance, it rarely matches the prior years' projection. The consequence is year-after-year of under-performance relative to the original plan A lot of value is lost in translation - a combination of poor communications, misapplied resources, limited accountability and lack of information creates an in-built strategy-to-performance gap

Merryn Somerset Webb, star of Channel 4's hit series 'Superscrimpers', shows you how to face the future with both money and confidence in this financial bible for sassy women.

Money may not buy you love but it certainly helps with life's other little luxuries. From shopping sprees to pension plans, ISAs to investments, money plays a crucial role in our present and future comfort. We may not like to admit it, but diamonds - or cold, hard cash - really can be a girl's best friend.

So why, when women have much to celebrate, are we reluctant to talk about it? Why, when we have more wealth in our own names than ever before, do women take less interest in money than men? And why do we still feel that demonstrating an interest in finance is somehow...unfeminine? Because let's face it - for most of us, Prince Charming and his bank balance just aren't coming. If we want to secure our futures we're going to have to do it ourselves.

The good news is that it's not hard to do. Dealing with our personal finances is much, much easier than the financial industry would have us believe. Women tend to make better investors than men too - our instincts, so to speak, are on the money. All we need is a bit of know-how and the confidence to put it into practice.

Combining years of financial expertise with a healthy dose of scepticism and an easy sense of humour, Merryn Somerset Webb's sharp, witty and appealing guide to personal wealth for sassy women provides the answers. Whether you're drowning in debt, negotiating a higher salary or tackling the thorny issue of a pre-nup, just one read through and you'll be in a position to sort your finances out for good, transforming them from a constant worry into a source of peace of mind.

Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time.

These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.

In THE SELFLESS GENE, Charles Foster assesses the claims of Neo-Darwinists and Young Earth Creationists, demonstrating that orthodox Christianity is not incompatible with what evolutionary biology says about our world. The real issue, he argues, centres around the ethical implications of natural selection, and what such a system - based on selfishness, waste and death - might say about the loving creator God of the Christian faith.Intelligent, provocative and accessible, THE SELFLESS GENE offers the prospect of a reasoned dialogue between faith and scientific study, and a reconciliation of what are popularly seen as two opposing worldviews.

"an indispensable guide to the nature of money and personal finance" - The Times

Money - it makes the world go round. We all secretly believe that it can make us happy. After all, wouldn't it be great to have enough of it so you don't need to worry? Enough to buy that dream house, car, or simply enough so you don't have to think about what you're spending? So how do the wealthy get rich? Is it luck? Or do they know something we don't?

Yes they do, they know The Rules of Wealth. The rules of acquiring it. The rules of growing it. The rules of keeping it. And the rules of spending it.

Richard Templar is back and this time he will make you richer. Forget practical "how to reduce your weekly outgoings", forget "how to choose a mortgage". In his inimitable, wry style, Templar delves deeper,revealing the simple, golden rules for creating and growing wealth.

Are you ready to discover the Rules to becoming a richer you?

Get Smart!: How to Think and Act Like the Most Successful and Highest-Paid People in Every Field book by Brian Tracy

Discover the secrets for how to think and act like the most successful people in the world and reap the rewards!

In today’s constantly changing world, you have to be smart to get ahead. But the average person uses only about two percent of their mental ability. How can we learn to unleash our brain’s full potential to maximize our opportunities, like the most successful people do?

In Get Smart! , acclaimed success expert and bestselling author Brian Tracy reveals simple, proven ways to tap into our natural thinking talents and abilities and make quantum leaps toward achieving our dreams. In this indispensable guide, you’ll learn
 
· Train your brain to think in ways that create successful results
· Recognize and exploit growth opportunities in any situation
· Identify and eliminate negative patterns holding you back
· Plan, act, and achieve goals with greater precision and speed
 
Whether you want to increase sales, bolster creativity, or better navigate life’s unexpected changes, Get Smart! will help you tap into your powerful mental resources to obtain the results you want and reap the rewards successful people enjoy.

** 100 THINGS SUCCESSFUL PEOPLE DO: NOW AN INTERNATIONAL BESTSELLER!
** TRANSLATED IN 20 LANGUAGES WORLDWIDE

'Inspiring and practical' MARSHALL GOLDSMITH, bestselling author of TRIGGERS

YOUR GUIDE TO CREATING A SUCCESSFUL LIFE
100 Things Successful People Do is your guide to successful living. Mixing simple instructions with activities to get you started, whether you are looking to succeed in your family life, at work, in sports, at school or in retirement, you will find mindsets, habits, and techniques here that will help you get the results you want.

100 Things Successful People Do is packed with great ideas for working smart and living well, all carefully chosen to help you achieve any kind of success you can imagine. You will discover the habits that are common to successful people and find out how to use them in your own life.

Every chapter features a new idea that will help you get closer to your goals. Mixing simple descriptions with activities and exercises, you will learn the optimal mindset and habits you need to succeed in work and life.

No idea what you're doing? No problem. Good managers are made, not born.

Top tech executive Julie Zhuo remembers the moment when she was asked to lead a team. She felt like she'd won the golden ticket, until reality came crashing in. She was just 25 and had barely any experience being managed, let alone managing others.

Her co-workers became her employees overnight, and she faced a series of anxiety-inducing firsts, including agonising over whether to hire an interviewee; seeking the respect of reports who were cleverer than her; and having to fire someone she liked. Like most first-time managers, she wasn't given any formal training, and had no resources to turn to for help. It took her years to find her way, but now she's offering you the short-cut to success.

This is the book she wishes she had on day one. Here, she offers practical, accessible advice like:

* Don't hide thorny problems from your own manager; you're better off seeking help quickly and honestly
* Before you fire someone for failure to collaborate, figure out if the problem is temperamental or just a lack of training or coaching
* Don't offer critical feedback in a 'compliment sandwich' - there's a better way!

Whether you're new to the job, a veteran leader, or looking to be promoted, this is the handbook you need to be the kind of manager you've always wanted.

The Remarkable discoveries about what drives and sustains successful women leaders.Based on five years of proprietary research, How Remarkable Women Lead speaks to you as no other book has, with its hopeful outlook and unique ideas about success. It's the new "right stuff" of leadership, raising provocative issues such as whether feminine leadership traits (for women and men) are better suited for our fast-changing, hyper-competitive, and increasingly complex world. The authors, McKinsey & Company consultants Joanna Barsh and Susie Cranston, establish the links between joy, happiness, and distinctive performance with the groundbreaking model of Centered Leadership. The book's personal stories and related insights show you the magic that happens when you put the five elements of Centered Leadership–meaning, framing, connecting, engaging, and energizing–to work. They How Alondra de la Parra built on her strengths and passions to infuse her life with meaning and make her way in the male-dominated world of orchestra conducting How Andrea Jung, the CEO of Avon, avoided a downward spiral when the company turned down by "firing herself" on Friday and re-emerging on Monday as the "new" turnaround CEO How Ruth Porat's sponsors at Morgan Stanley not only helped her grow but were also her ballast for coping with difficult personal and professional timesHow Eileen Naughton recovered after losing her dream job, landing on her feet at Google and open to a new leadership opportunity How Julie Coates of Woolworth's Australia makes energy key to her professional success, with reserves for her "second shift" as wife and motherHow Remarkable Women Lead is both profoundly moving and actionable. Woman or man, you'll find yourself in its pages and emerge with a practical plan for breaking through at both work and in life.

Shortlisted for the 2020 Business Book Awards I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives. I Am My Brand explores the techniques used by different women across cultures to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories - coupled with the author's expertise - will support readers on their own journey to brand success and self-empowerment in work and life. The book is written in a down-to-earth style, with light entertainment and real-life anecdotes, providing insights into how to create, package and grow your personal brand. Written by one of the most influential female brand builders in the UK, I Am My Brand is a testament to the power of being a woman and illustrates what it takes to build a powerful female brand in today's male dominated business world.

Like many of Dostoevsky's stories, "White Nights" is told in the first person by a nameless narrator. The narrator is a young man living in Saint Petersburg who suffers from loneliness. He gets to know and falls in love with a young woman, but the love remains unrequited as the woman misses her lover, with whom she is finally reunited. 

E-mail seems like a terrific marketing tool - until you think about all that spam clogging up your own inbox. But of course YOUR message isn't spam. So how do you use e-mail to market without becoming a spammer? Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working.
You'll be able to: * Combine e-mail with other marketing media * Develop a winning strategy, build a quality e-mail list, and find success * Comply with anti-spam laws * Set reasonable objectives * Decide whether to use an e-mail service provider * Brand your e-mails * Build relationships with your customers * Increase your "open" rate and find out who's actually opening your e-mails * Use e-mail to improve search engine optimization And if you're not a bona fide, pocket-protector-carrying geek, this book is perfect. It's written for business people who need to get return on their time as well as their marketing efforts. Whether you read it straight through or dive right into the part you need most, E-Mail Marketing For Dummies is all about using e-mail to help your business prosper.