
Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom
By Martin LindstromMost anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time.
These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.
Buy Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom at attic books nairobi kenya||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom price in nairobi||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom price at attic books||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom||where to buy Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom in nairobi||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom official book||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom discounted price||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom book summary||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom book review||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom book overview||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom edition||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom quotes||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom themes||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom pdf||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom free pdf download||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom paperback||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstromhardcover||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom audiobook||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom ebook||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom original book||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom online hardcopy||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom study guide||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom availability in nairobi||
Book details
- Paperback
- 272 pages
- English
- 1847940137
- 9781847940131
About Martin Lindstrom
martin lindstrom (born 1970) is the author of the bestseller the ministry of common sense - how to eliminate bureaucratic red tape, bad excuses, and corpor Read More about Martin Lindstrom
More Books By Martin Lindstrom
People who bought this also bought
Difficult Women: A History of Feminism in 11 Fights book by Helen Lewis
New Book
The Little Ice Age book: How Climate Made History 1300-1850 by Brian Fagan
Used Book
The Success Principles : How to Get from Where You Are to Where You Want to Be Book by Jack Canfield
New Book
Air Disasters: Dramatic black box flight recordings book by Malcolm MacPherson
Used Book
Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition book by Jay Abraham
New Book
Everyone Communicates, Few Connect: What the Most Effective People Do Differently book by John C. Maxwell
New Book
The Diving Bell and the Butterfly : A Memoir of Life in Death
Used Book
Friend to Friend: Letters Only Women Could Write : A Celebration of Loyalty and Love by Lois Wyse
Used Book
Enlightenment Now: The Case for Reason, Science, Humanism, and Progress book by Steven Pinker
New Book
Breakout Nations: In Pursuit of the Next Economic Miracles book by Ruchir Sharma
New Book
The Common Path to Uncommon Success: A Roadmap to Financial Freedom and Fulfillment by John Lee Dumas
New Book
The Best of Bible Pathway: 366 Daily Devotions Genesis Through Revelation book by John A. Hash
Used Book
Viruses Vs. Superbugs: A Solution to the Antibiotics Crisis? book by Thomas Hausler
Used Book
Big Sur and Monterey Peninsula: A Picture Book to Remember Her by
Used Book
Resonant Leadership: Renewing Yourself and Connecting with Others Through Mindfulness, Hope and Compassion book by Richard E. Boyatzis and Annie McKee
New Book
The Power of the Family: Mastering the Hidden Dance of Family Relationships
Used Book