Zone to Win: Organizing to Compete in an Age of Disruption book by Geoffrey A. Moore

Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world_once prompting Conan O_Brien to ask _Who is Geoffrey Moore and why is he more famous than me?_ Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore_s consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors. Moore_s classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey. _For any company, regardless of size or industry, ZONE TO WIN is the playbook for succeeding in today_s disruptive, connected, fast-paced business world._ _Marc Benioff, CEO, Salesforce _Once again Geoffrey Moore weighs in with a prescient examination of what it takes to win in today_s competitive, disruptive business environment._ _Satya Nadella, CEO, Microsoft "With this book, Geoffrey Moore continues to lead us all through ever-changing times...His work has changed the game of changing the game!" _Gary Kovacs, CEO, AVG _ZONE TO WIN uses crystal-clear language to describe the management plays necessary to win in an ever-disrupting marketplace. Regardless of your level of management experience, you will find this book an invaluable tool for building long-term success for your business._ _Lip-Bu Tan, President and CEO, Cadence Design Systems Published By DIVERSION PUB on 2015