Vibrant Nation : What Boomer Women 50+ Know, Think, Do and B
By Stephen ReilyVibrant Nation: What Boomer Women 50+ Know, Think, Do and Buy provides the first definitive description of women in the lifestage that the authors aptly describe as "post minivan and pre-retirement." Call them post-menopausal, empty nest, or midlife, women who have passed beyond the mommy stage and into mature adulthood are reaching new peaks as breadwinners, influencers and chief decision-makers for their extended families. Through original research, case histories and the voices of the women themselves, Vibrant Nation provides everything you need to build powerful campaigns that will take your brand to the next level with this critically important consumer.
Book details
- Paperback
- 260 pages
- English
- 0982455518
- 9780982455517
About Stephen Reily
More Books By Stephen Reily
People who bought this also bought
The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
New Book
Taste of Life Cookbook : 200 Low Cholesterol Easy to Make Healthy Life Style Recipes
Used Book
ChatBot Marketing (Start Using Bots to Help Automate Your Business): Everything You Need to Know to Start Creating, Marketing, and Growing a Business With Automated ChatBots
Used Book
The Obstacle is the Way : The Ancient Art of Turning Adversity to Advantage
New Book
Singapore Business: The Portable Encyclopedia for Doing Business with Singapore
Used Book
The Beloved and 'Bent': Families Learning to Accept Lesbians and Gays
Used Book
The Grandees: America's Sephardic Elite book by Stephen Birmingham
Used Book
The Desperate Housewives Cookbook : Juicy Dishes and Saucy Bits
Used Book
HBR's 10 Must Reads on Teams (with featured article The Discipline of Teams, by Jon R. Katzenbach and Douglas K. Smith)
New Book
Weaving the Web : The Original Design and Ultimate Destiny of the World Wide Web by Its Inventor
Used Book
Shocks to the System: Psychotherapy of Traumatic Disability Syndromes
Used Book