
The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World book by John Elkington
By John ElkingtonThe Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World
The playwright George Bernard Shaw once said "The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man." Highly unconventional capitalists and entrepreneurs who are solving some of the world's great economic, social, and environmental problems are, in the process, disrupting existing industries, value chains, and business models, and replacing them with fast-growing markets in all corners of the world. The Power of Unreasonable People argues that leaders and decision-makers can gain insight into the future of market opportunity from the mindset and strategies of this new type of entrepreneur. The book offers an on-the-ground look at social entrepreneurs by identifying a new breed of "unreasonable" entrepreneurs, explaining how their enterprises have been built, exploring the impact of their work on future market risks and opportunities, and finally highlighting lessons for tomorrow's leaders. Incumbents who recognize the value of investing in, partnering with, and learning from these entrepreneurial operations will be better positioned to adapt to the disruption and adopt new business practices. John Elkington is the Founder, Chief Entrepreneur, and Non-Executive Director of the international consultancy SustainAbility. Pamela Hartigan is Managing Director for the Schwab Foundation for Social Entrepreneurship. Published By Harvard Business Press on 2008
Book details
- Paperback
- 175 pages
- English
- 9781422104064
- 1422104060
About John Elkington
john elkington is the founder, chief entrepreneur, and non-executive director of the international consultancy sustainability, ltd. pamela hartigan is mana Read More about John Elkington
More Books By John Elkington
People who bought this also bought
Releasing Your Potential: Exposing the Hidden You book by Myles Munroe
New Book
Why Should Anyone Be Led by You?: What It Takes To Be An Authentic by Rob Goffee
New Book
Just Mercy: A Story of Justice and Redemption book by Bryan Stevenson
New Book
Lonely Planet Japan (18th Edition) ? Trusted Travel Guide Available at Attic Books Nairobi
Like New
Things I Wish I'D Known Before We Got Married book by Gary Chapman
New Book
The World for Sale: Money, Power and the Traders Who Barter the Earth?s Resources book by Javier Blas
New Book
Working Backwards: Insights, Stories, and Secrets from Inside Amazon book by Colin Bryar
New Book
Divergent Paths: Hegel in Marxism and Engelsism (The Hegelian Foundations of Marx?s Method, 1) book by Norman Levine
New Book
The Breakthrough Company: How Everyday Companies Become Extraordinary Performers book by Keith McFarland
New Book
The Secret World: A History of Intelligence book by Christopher Andrew
New Book
The Highly Sensitive Person: How to Thrive When the World Overwhelms You book by Elaine N. Aron
New Book
How to Create a Mind: The Secret of Human Thought Revealed book by Ray Kurzweil
New Book
Control Your Destiny or Someone Else Will: Lessons in Mastering Change - The Principles Jack Welch Is Using to Revolutionize Ge
Used Book
Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer
Used Book
Dreams from My Father: A Story of Race and Inheritance book by Barack Obama
Like New