Successful Direct Marketing Methods by Bob Stone
By Bob Stone"Hailed as the "bible" of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multichannel marketplace. Written by world-renowned direct marketing experts Bob Stone and Ron Jacobs, the eighth edition of Successful Direct Marketing Methods contains the latest strategies on the creative process, fully covering the development of direct mail advertising, catalogs, and print advertising."--
Book details
- Hardcover
- 654 pages
- English
- 0844235105
- 9780844235103
About Bob Stone
bob stone was the cofounder and chairman emeritus of stone & adler, inc., now a young & rubicam company. one of the pioneers of direct marketing, h Read More about Bob Stone
More Books By Bob Stone
People who bought this also bought
An Odyssey: A Father, a Son, and an Epic book by Daniel Mendelsohn
Used Book
Early Detection: Women, Cancer, and Awareness Campaigns in the Twentieth-Century United States
Used Book
The Art of Laziness: Overcome Procrastination & Improve Your Productivity book by Library Mindset
New Book
The 17 Indisputable Laws of Teamwork : Embrace Them and Empower Your Team book By John C. Maxwell
New Book
One Day My Soul Just Opened Up: 40 Days and 40 Nights Toward Spiritual Strength and Personal Growth
New Book
The Things You Can See Only When You Slow Down : How to be Calm in a Busy World book by Haemin Sunim
New Book
Sincerely yours: Discovering the Treasures of God's written Word-Volume One
Used Book
Sacred Marriage: What If God Designed Marriage to Make Us Holy More Than to Make Us Happy? book by Gary Thomas
New Book
Shoes Outside the Door: Desire, Devotion, and Excess at San Francisco Zen Center book by Michael Downing
Used Book
The Girl in Alfred Hitchcock's Shower : A Murder That Became a Real-Life Mystery, a Mystery That Became an Obsession
Used Book
Just Kids from the Bronx: Telling It the Way It Was: An Oral History book by Arlene Alda
Used Book
I Will Teach You to Be Rich: No Guilt. No Excuses. No BS. Just a 6-Week Program That Works by Ramit Sethi
New Book
Working the Cloud : The Ultimate Guide to Making the Internet Work for You and Your Business
Used Book
The Bride of the Wind: The Life of Alma Mahler book by Susanne Keegan
Used Book
The 4-Hour Work Week : Escape the 9-5, Live Anywhere and Join the New Rich
New Book
Get Over It!: Thought Therapy for Healing the Hard Stuff by Iyanla Vanzant
New Book