Successful Direct Marketing Methods by Bob Stone
By Bob Stone"Hailed as the "bible" of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multichannel marketplace. Written by world-renowned direct marketing experts Bob Stone and Ron Jacobs, the eighth edition of Successful Direct Marketing Methods contains the latest strategies on the creative process, fully covering the development of direct mail advertising, catalogs, and print advertising."--
Book details
- Hardcover
- 654 pages
- English
- 0844235105
- 9780844235103
About Bob Stone
bob stone was the cofounder and chairman emeritus of stone & adler, inc., now a young & rubicam company. one of the pioneers of direct marketing, h Read More about Bob Stone
More Books By Bob Stone
People who bought this also bought
An End of Speaking: Stories of the Bible book by Zac Walsh
Used Book
Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition book by Guy Kawasaki
New Book
Death by Meeting: A Leadership Fable...About Solving the Most Painful Problem in Business book by Patrick Lencioni
New Book
Love and Respect Workbook: The Love She Most Desires; The Respect He Desperately Needs book by Emmerson Eggerichs
New Book
Solitude: A Singular Life in a Crowded World book by Michael Harris
New Book
The Prentice Hall Guide to Evaluating Online Resources with Research Navigator: Science
Used Book
The Connected Child: Bring Hope and Healing to Your Adoptive Family book by Karyn Purvis
New Book
This Republic of Suffering: Death and the American Civil War book by Drew Gilpin Faust
Used Book
Secrets About Life Every Woman Should Know: Ten Principles for Total Emotional and Spiritual Fulfilment book by Barbara De Angelis
New Book
The Power of Trust: How Companies Build It, Lose It, Regain It book by Sandra J. Sucher , Shalene Gupta
New Book
Trust: Mastering the Four Essential Trusts: Trust in Self, Trust in God, Trust in Others, Trust in Life
New Book
How to Be a Bawse: A Guide to Conquering Life book by Lilly Singh
New Book
What Every Body is Saying: An Ex-FBI Agent's Guide to Speed-Reading People book by Joe Navarro
New Book
Elon Musk : How the Billionaire CEO of SpaceX and Tesla is Shaping our Future Book by Ashlee Vance
New Book
Martin Luther King, Jr., on Leadership: Inspiration and Wisdom for Challenging Times
New Book
Enlightenment Now: The Case for Reason, Science, Humanism, and Progress book by Steven Pinker
New Book
The Algebra of Wealth: A Simple Formula for Financial Security book by Scott Galloway
New Book
On the Wing: To the Edge of the Earth with the Peregrine Falcon book by Alan Tennant
Used Book
Science and Spiritual Practices: Reconnecting through direct experience book by Rupert Sheldrake
Used Book
Africa's Long Road Since Independence: The Many Histories of a Continent book by Keith Somerville
New Book
A Hundred And One Days: A Baghdad Journal - from the bestselling author of The Bookseller of Kabul book by Asne Seierstad
New Book
Vision or Mirage: Saudi Arabia at the Crossroads book by David Rundell
New Book
Essentialism : The Disciplined Pursuit of Less book by Greg McKeown
New Book
Brandywine Critters: Nature Crafts from Brandywine Christmas
Used Book
La Bella Figura: A Field Guide to the Italian Mind book by Beppe Severgnini
Used Book
Two Weeks in November: The Astonishing Inside Story of the Coup That Toppled Mugabe book by Douglas Rogers
New Book
The Man Who Knew: The Life & Times of Alan Greenspan book by Sebastian Mallaby
New Book