Public Relations: A Practical Guide to the Basics book by Philip Henslowe
By Philip HenslowePublic Relations: A Practical Guide to the Basics book by Philip Henslowe
This book acts as a comprehensive yeat easy-to-read guide to the basic principles of public relations. It has been written for those already working in the industry who need a handy reference guide. As a guide to PR for non-PR experts, such as those working in charities, public or commercial organizations, and for those who are considering a career in PR, it gives an overview of the main areas of work involved. Some of these are: ethics and the law - working with publishers - making videos - exhibitions, conferences and events - sponsorship - crisis management - new developments in technology - Public relations practitioners today are required to be aware of the other areas on which PR work impinges, such as marketing, advertising and market research. This book will provide all the relevant connections and enable these practitioners to work competently within all areas. Published By Kogan Page Limited on 1999
Book details
- Paperback
- 148 pages
- English
- 0749429372
- 9780749429379
About Philip Henslowe
More Books By Philip Henslowe
Public Relations: A Practical Guide to the Basics book by Philip Henslowe
New Book
People who bought this also bought
The Long Tail: Why the Future of Business is Selling Less of More Book by Chris Anderson
New Book
Wall Street Journal Guide to Planning your Financial Future
Used Book
Deep Thinking: Where Machine Intelligence Ends and Human Creativity Begins book by Garry Kasparov
New Book
Everything I Know I Learned in My Garden:Life's Lessons in My Own Backyard by Emilie Barnes
Used Book
Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time book by Brian Tracy
New Book
Domestic Violence and Psychology: A Critical Perspective book by Paula Nicolson
New Book
How to Speak Money: The Language and Knowledge You Need Now book by Ali Velshi
New Book
Killing for Profit: Exposing the Illegal Rhino Horn Trade book by Julian Rademeyer
New Book
Bukuit Ne Tiliil Sireet ne leel [Kalenjin Bible Revised Dark Blue]
Full Catastrophe Living: Using the Wisdom of Your Body and Mind to Face Stress, Pain, and Illness
Used Book
I Don't Really Love You: And Other Gentle Reminders of Existential Dread in Your Everyday Life book by Alex Beyer
Used Book
Grace Revolution: Experience the Power to Live Above Defeat book by Joseph Prince
New Book
Zulu: The Heroism and Tragedy of the Zulu War of 1879 book by Saul David
New Book
The McGraw-Hill 36-Hour Course in Business Writing and Communication book by Kenneth W. Davis
New Book
Today I Will Nourish My Inner Martyr: Affirmations for Cynics
Used Book
Anatomy of the Spirit: The Seven Stages of Power and Healing book by Caroline Myss
New Book
The Improbable War: China, The United States and Logic of Great Power Conflict book by Christopher Coker
New Book
God Wants You to Be Rich: How and Why Everyone Can Enjoy Material and Spiritual Wealth in Our Abundant World book by Paul Zane Pilzer
New Book
Twelve Steps to a Compassionate Life book by Karen Armstrong
New Book
Fuck you Cancer.. and the cell you rode in on: Humorously toxic book by Ritch Gaiti
Used Book
The Hundred Years' War on Palestine book by Rashid Khalidi
New Book