Permission Marketing: Turning Strangers into Friends and Friends into Customers (A Gift for Marketers) book by Seth Godin
By Seth GodinThe man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.
Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.
Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness—and greatly improve the chances of making a sale.
Book details
- Paperback
- 256 pages
- English
- 9780684856360
- 0684856360
About Seth Godin
seth godin is a bestselling author, entrepreneur and agent of change.godin is author of ten books that have been bestsellers around the world, and he is al Read More about Seth Godin
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