Misbehaving: The Making of Behavioral Economics by Richard H. Thaler
By Richard H. ThalerRICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICS
Shortlisted for the Financial Times and McKinsey Business Book of the Year Award
ECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the year
From the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his career studying the notion that humans are central to the economy - and that we're error-prone individuals, not Spock-like automatons. Now behavioural economics is hugely influential, changing the way we think not just about money, but about ourselves, our world and all kinds of everyday decisions.
Whether buying an alarm clock, selling football tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.
Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioural economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV quiz shows, sports transfer seasons, and businesses like Uber.
When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining.
Misbehaving by Richard H. Thaler Misbehaving by Richard H. Thaler Misbehaving: The Making of Behavioral Economics by Richard H. Thaler Misbehaving: The Making of Behavioral Economics Misbehaving by Richard H. Thaler Misbehaving: The Making of Behavioral EconomicsMisbehaving | Richard H Thaler Misbehaving: The Making of Behavioural Economics Book Review: Misbehaving 6 Lessons from Misbehaving | Richard H. Thaler - Jack Yang Misbehaving Richard Thaler | Shop Now attic books Misbehaving Quotes by Richard H. Thaler REVIEW: Misbehaving by Richard H. Thaler Misbehaving by Richard H. Thaler - AudiobookSummary of Misbehaving: by Richard H. Thaler - Economics Misbehaving Summary of Key Ideas and Review Misbehaving with Richard Thaler - Podcast Misbehaving by Richard H. Thaler | Book Review
Book details
- Paperback
- 432 pages
- English
- 0241951224
- 9780241951224
About Richard H. Thaler
More Books By Richard H. Thaler
People who bought this also bought
Perfect Weight America: Change Your Diet. Change Your Life. Change Your World
Used Book
The Psychology of Money : Timeless lessons on wealth, greed, and happiness by Morgan Housel
New Book
The Guerrilla Guide to High-tech Trade Shows: The Underground Resource for Saving Your Time, Money, and Sanity
Used Book
Everything I Know I Learned in My Garden:Life's Lessons in My Own Backyard by Emilie Barnes
Used Book
The Wisdom of Sundays: Life-Changing Insights from Super Soul Conversations
New Book
Perspectives on Pentecost: New Testament Teaching on the Gifts of the Holy Spirit
Used Book
Do Humankind's Best Days Lie Ahead?: The Munk Debates by Steven Pinker
New Book
Visions of Modernity: American Business and the Modernization of Germany
Used Book
The Sexy Years: Discover the Hormone Connection: The Secret to Fabulous Sex, Great Health, and Vitality, for Women and Men
Used Book
The Gospel Code: Novel Claims About Jesus, Mary Magdalene and Da Vinci
Used Book
Are You Kidding Me? : My Life with an Extremely Loud Family, Bathroom Calamities, and Crazy Relatives
Used Book
The Art of People: 11 Simple People Skills That Will Get You Everything You Want
New Book