Established corporations have begun reevaluating the quality of their products, the ethics of their supply chain, and how they can give back by donating a portion of their profit to meaningful causes. Entrepreneurs who want a more responsible and compassionate marketplace have launched a new breed of socially focused business models. Partridge uncovers the seven core beliefs shared by consumers, starters, and leaders behind this transformation, and show how they are the secret to creating a sustainable world that values honesty over deception, transparency over secrecy, authenticity over hype, and ultimately, people over profit.