Cyber Rules : Strategies for Excelling at E-Business
By Thomas M. SiebelThe Internet is driving the growth of a revolutionary commercial paradigm in which size and physical location are surrendering to "virtuality," and in which businesses are facing unprecedented marketing challenges. With the meteoric rise to prominence of the World Wide Web, no manager can afford to be indifferent to this technological revolution, for the Web has dramatically--and globally--expanded customer options, putting uniquely competitive pressures on companies large and small. To survive in business today, you must be online.
But being online--and making it profitable--means much more than throwing up a Web site and announcing, "We're digital." It means being alert to the experiences of E-business pioneers, and being ready to apply their hard-won lessons to your own sales and marketing channels. Cyber Rules is designed to help you do that. Written by the founders of Siebel Systems, Inc., the global leader in Enterprise Relationship Management software applications, it summarizes the dramatic history of the Web's "first generation," explains six critical rules now governing electronic commerce, and provides expert detailed advice for implementing a digital strategy. Whether you're still eyeing the E-business frontier or are already reaping its rewards, Cyber Rules will give you a distinctively insider's perspective on this radical new market space.
Book details
- Hardcover
- 291 pages
- English
- 0385494122
- 9780385494120
About Thomas M. Siebel
More Books By Thomas M. Siebel
People who bought this also bought
More Than Words : Prayer and Ritual for Inclusive Communities
Used Book
The Best American Recipes 2000 : The Year's Top Picks from Books, Magazines, Newspapers, and the Internet
Used Book
Retiring Right, Third Edition: Planning for a Successful Retirement
Used Book
Jewish Days : A Book of Jewish Life and Culture around the Year
Used Book
The Source of My Strength : Relying on the Life-Changing Power of Jesus Christ to Heal Our Wounded Hearts
Used Book
You've GOT to Read This Book!: 55 People Tell the Story of the Book That Changed Their Life by
New Book
Country Cooking: Recipes for Traditional Country Fare (American Country)
Used Book
Can't Nothing Bring Me Down: Chasing Myself in the Race against Time book by Ida Keeling
Used Book
HBR's 10 Must Reads on Entrepreneurship and Startups (featuring Bonus Article ?Why the Lean Startup Changes Everything? by Steve Blank)
New Book
Have Crutch Will Travel: The Adventures of a Modern Day Calamity Jane
Used Book
In That Place Called Day : Poems and Reflections That Witness God's Love
Used Book
Love and Respect : The Love She Most Desires; The Respect He Desperately Needs
Used Book
The Nonverbal Advantage: Secrets and Science of Body Language at Work
Used Book