From business to politics, those who command attention in their personal or professional lives are typically masters at developing and delivering their message. Business professionals throughout all levels of the organization will benefit from the interviews, stories, profiles and techniques featured in this book. Contemporary audiences are accustomed to six-second sound bites, PowerPoint presentations and many other unique challenges. This is the only book that reveals the presentation secrets behind today's greatest CEOs and eladers tand how they electrify today's toughest audiences.