The Power of Product Platforms : Creating and Sustaining Robust Corporations
By Marc H. MeyerDrawing on in-depth case examples from Black & Decker, Hewlett-Packard, and others, this guide demonstrates how to build entire families of products from a single "platform" of common product structures, technologies, and automated product processes. This guide explains how this strategy spearheads a more advanced, second-generation product platform.
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Book details
- Hardcover
- 304 pages
- English
- 0684825805
- 9780684825809
About Marc H. Meyer
marc h. meyer is associate professor of management at northeastern university's college of business administration, research director of the college's cent Read More about Marc H. Meyer
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