The Power of Product Platforms : Creating and Sustaining Robust Corporations
Drawing on in-depth case examples from Black & Decker, Hewlett-Packard, and others, this guide demonstrates how to build entire families of products from a single "platform" of common product structures, technologies, and automated product processes. This guide explains how this strategy spearheads a more advanced, second-generation product platform.
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Book Specifications
Format:
Hardcover
Pages:
304 pages
Language:
English
ISBN10:
0684825805
ISBN13:
9780684825809
About Marc H. Meyer
marc h. meyer is associate professor of management at northeastern university's college of business administration, research director of the college's cent
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The Power of Product Platforms : Creating and Sustaining Robust Corporations
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