
Net Gain : Expanding Markets through Virtual Communities
By Arthur G. Armstrong"Net Gain" identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services, such as the Motley Fool Investment group to Internet communities of book lovers, "Net Gain" offers a multitude of real-world scenarios and lessons for building value and creating competitive edge. The authors clearly show that in order to compete in the online economy, you must establish an entirely new approach to product development, marketing, customer service, and distribution, and rethink your company's relationships to customers, suppliers, and competitors. And, they show you how to do it.
Buy Net Gain : Expanding Markets through Virtual Communities at Attic books in Nairobi Kenya.
Book details
- Hardcover
- 240 pages
- English
- 0875847595
- 9780875847597
About Arthur G. Armstrong
arthur g. armstrong was Read More about Arthur G. Armstrong
More Books By Arthur G. Armstrong
People who bought this also bought
Blood, Bones, and Butter: The Inadvertent Education of a Reluctant Chef by Gabrielle Hamilton
Used Book
Lead from the Outside: How to Build Your Future and Make Real Change book by Stacey Abrams
New Book
Reborn in the USA: An Englishman's Love Letter to His Chosen Home book by Roger Bennett
Used Book
Loving with a Vengeance Mass Produced Fantasies for Women
Used Book
Sensuous Knowledge: A Black Feminist Approach for Everyone book by Minna Salami
New Book
Complicated Women: Sex and Power in Pre-Code Hollywood book by Mick LaSalle
Used Book
Difficult Women: A History of Feminism in 11 Fights book by Helen Lewis
New Book
What Got You Here Won't Get You There : How Successful People Become Even More Successful book by Marshall Goldsmith
New Book
Love God, Heal Earth: 21 Leading Religious Voices Speak Out on Our Sacred Duty to Protect the Environment
Used Book
Mind As Healer, Mind As Slayer: A Holistic Approach To Preventing Stress Disorders
Used Book