
Net Gain : Expanding Markets through Virtual Communities
By Arthur G. Armstrong"Net Gain" identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services, such as the Motley Fool Investment group to Internet communities of book lovers, "Net Gain" offers a multitude of real-world scenarios and lessons for building value and creating competitive edge. The authors clearly show that in order to compete in the online economy, you must establish an entirely new approach to product development, marketing, customer service, and distribution, and rethink your company's relationships to customers, suppliers, and competitors. And, they show you how to do it.
Buy Net Gain : Expanding Markets through Virtual Communities at Attic books in Nairobi Kenya.
Book details
- Hardcover
- 240 pages
- English
- 0875847595
- 9780875847597
About Arthur G. Armstrong
arthur g. armstrong was Read More about Arthur G. Armstrong
More Books By Arthur G. Armstrong
People who bought this also bought
A People?s History of the United States: 1492 - Present book by Howard Zinn
New Book
The Rules of Management: A definitive code for managerial success book by Richard Templar
New Book
E-commerce Get it Right! : Essential Step-by-step Guide for Selling & Marketing Products Online. Insider Secrets, Key Strategies & Practical Tips - Simplified for Start-ups & Small Businesses
Used Book
The 3 Big Questions for a Frantic Family: A Leadership Fable... About Restoring Sanity To The Most Important Organization In Your Life book by Patrick M. Lencioni
New Book
Never Ever, Ever Give Up: An Inspiring True Story about Leadership, Commitment, Resiliency, Happiness and Making Your Dreams Come True book by Jay Sidhu
Used Book
The History of Sexuality: 2: The Use of Pleasure book by Michel Foucault
New Book
The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns book by John C. Bogle
New Book
Liberty's Daughters: The Revolutionary Experience of American Women, 1750-1800 book by Mary Beth Norton
Used Book
The Girlfriends' Guide to Getting Your Groove Back: Loving Your Family Without Losing Your Mind
Used Book
Jewish Days : A Book of Jewish Life and Culture around the Year
Used Book
Nice Girls Don't Get Rich: 75 Avoidable Mistakes Women Make with Money book by Lois P. Frankel
New Book
Management: Tasks, Responsibilities, Practices book by Peter F. Drucker
New Book
The 10 Pillars of Wealth: Mind-Sets of the World's Richest People book by Alex Becker
New Book
And the Weak Suffer What They Must? Europe's Crisis and America's Economic Future book by Yanis Varoufakis
New Book
Encountering Mystery in the Wilderness: One Woman's Vision Quest
Used Book
Running with the Kenyans: Passion, Adventure, and the Secrets of the Fastest People on Earth book by Adharanand Finn
New Book
The Astonishing Power of Emotions: Let Your Feelings Be Your Guide book by Esther Hicks , Jerry Hicks
New Book
Destined to Reign: The Secret to Effortless Success, Wholeness and Victorious Living book by Joseph Prince
New Book
How Dare the Sun Rise: Memoirs of a War Child book by Sandra Uwiringiyimana , Abigail Pesta
New Book
The Better Angels of Our Nature: Why Violence Has Declined book by Steven Pinker
New Book