The Great Marketing Turnaround: The Age Of The Individual, And How To Profit From It
By Stan RappThe visionaries who brought MaxiMarketing to the business world now turn their sights on the cutting edge of marketing practices and thinking today, pinpointing ten key trends or "turnarounds" that reflect the decline of mass marketing and mass advertising and the emergence of "direct mass marketing".
Book details
- Hardcover
- 300 pages
- English
- 0133655601
- 9780133655605
About Stan Rapp
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