Successful Direct Marketing Methods by Bob Stone
By Bob Stone"Hailed as the "bible" of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multichannel marketplace. Written by world-renowned direct marketing experts Bob Stone and Ron Jacobs, the eighth edition of Successful Direct Marketing Methods contains the latest strategies on the creative process, fully covering the development of direct mail advertising, catalogs, and print advertising."--
Book details
- Hardcover
- 654 pages
- English
- 0844235105
- 9780844235103
About Bob Stone
bob stone was the cofounder and chairman emeritus of stone & adler, inc., now a young & rubicam company. one of the pioneers of direct marketing, h Read More about Bob Stone
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