The Copywriting Blueprint: Scientific Advertising
By Claude HopkinsScientific Advertising is an important work on advertising from the early 20th century and is still used today by those learning the basics and more advanced parts of the advertising field. The author of Scientific Advertising, Claude C. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students of advertising and marketing. This book covers many important aspects of advertising including how advertising laws are established, mail order advertising, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign.
Buy The Copywriting Blueprint: Scientific Advertising at Attic books in Nairobi Kenya.
Book details
- Paperback
- 256 pages
- English
- 1599869160
- 9781599869162
About Claude Hopkins
claude hopkins was Read More about Claude Hopkins
More Books By Claude Hopkins
People who bought this also bought
Blood Brothers: The Fatal Friendship Between Muhammad Ali and Malcolm X book by Randy W. Roberts and Johnny Smith
New Book
Flying Without a Net: Turn Fear of Change into Fuel for Success book by Thomas J. DeLong
New Book
What's Right with Islam Is What's Right With America: A New Vision for Muslims and the West book by Feisal Abdul Rauf
New Book
The Answer: Your Guide to Achieving Financial Freedom and Living an Extraordinary Life book by John Assaraf
New Book
Hinch Yourself Happy: All The Best Cleaning Tips To Shine Your Sink And Soothe Your Soul book by Mrs. Hinch
New Book
Bad Samaritans: The Myth of Free Trade and the Secret History of Capitalism book by Ha-Joon Chang
New Book
Adventures in Human Being: A Grand Tour from the Cranium to the Calcaneum book by Gavin Francis
Used Book
Abundance Now: Amplify Your Life and Achieve Prosperity book by Lisa Nichols
New Book
The Healthy Mind Toolkit: Simple Strategies to Get Out of Your Own Way and Enjoy Your Life book by Alice Boyes
New Book
Mouth Full of Blood: Essays, Speeches, Meditations book by Toni Morrison
New Book
The Essential Drucker: In One Volume the Best of Sixty Years of Peter Drucker's Essential Writings on Management book by Peter F. Drucker
New Book
Your Money or Your Life: 9 Steps to Transforming Your Relationship with Money and Achieving Financial Independence book by Vicki Robin
New Book
Good to Great: Why Some Companies Make the Leap... and Others Don't book by Jim Collins
New Book
The Decision Book: Fifty Models for Strategic Thinking book by Mikael Krogerus
New Book
Age of Ambition: Chasing Fortune, Truth, and Faith in the New China book by Evan Osnos
New Book
The Lonely City: Adventures in the Art of Being Alone book by Olivia Laing
New Book
Samsung Rising: Inside the Secretive Company Conquering Tech book by Geoffrey Cain
New Book
Better Homes and Gardens Pressure Cooker Cookbook
Used Book
An African Love Story: Love, Life and Elephants by Daphne Sheldrick ? Memoir of Kenya?s Elephant Guardian | Attic Books Kenya
New Book
The Perfect Gene Diet: Use Your Body's Own APO E Gene to Treat High Cholesterol, Weight Problems, Heart Disease, Alzheimer's...and More!
Used Book