The Copywriting Blueprint: Scientific Advertising
By Claude HopkinsScientific Advertising is an important work on advertising from the early 20th century and is still used today by those learning the basics and more advanced parts of the advertising field. The author of Scientific Advertising, Claude C. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students of advertising and marketing. This book covers many important aspects of advertising including how advertising laws are established, mail order advertising, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign.
Book details
- Paperback
- 256 pages
- English
- 1599869160
- 9781599869162
About Claude Hopkins
claude hopkins was Read More about Claude Hopkins
More Books By Claude Hopkins
People who bought this also bought
4% OFF
The Dip: A Little Book That Teaches You When to Quit book by Seth Godin
New Book
Ksh 2,750
Ksh 2,850
Buy Now
2% OFF
Ethnicity and Conflict in the Horn of Africa book by John Markakis
New Book
Ksh 5,490
Ksh 5,590
Buy Now
2% OFF
The Power of Trust: How Companies Build It, Lose It, Regain It book by Sandra J. Sucher , Shalene Gupta
New Book
Ksh 5,200
Ksh 5,300
Buy Now
2% OFF
4% OFF
3% OFF
The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You Are
New Book
Ksh 3,250
Ksh 3,350
Buy Now
3% OFF
The Book You Want Everyone You Love* to Read *(and Maybe a Few You Don't) book by Philippa Perry
New Book
Ksh 3,650
Ksh 3,750
Buy Now
4% OFF
A Leap Into The Future: A Vision for Kenya's Socio-Political and Economic Transformation book by Anyang' Nyong'O
New Book
Ksh 2,590
Ksh 2,690
Buy Now
10% OFF
13% OFF
13% OFF
2% OFF
Ultralearning: Master Hard Skills, Outsmart the Competition, and Accelerate Your Career book by Scott H. Young
New Book
Ksh 4,290
Ksh 4,390
Buy Now
3% OFF
3% OFF
Changing to Win: An Incredible Story of Courage and a Template for Success book by Giles Long
New Book
Ksh 2,800
Ksh 2,900
Buy Now
3% OFF
Keep Going: 10 Ways to Stay Creative in Good Times and Bad (Austin Kleon) book by Austin Kleon
New Book
Ksh 3,600
Ksh 3,700
Buy Now
3% OFF
Leaders Eat Last: Why Some Teams Pull Together and Others Don't book by Simon Sinek
New Book
Ksh 2,990
Ksh 3,090
Buy Now
3% OFF
God's Big Idea : Reclaiming God's Original Purpose for Your Life by Myles Munroe
New Book
Ksh 3,090
Ksh 3,190
Buy Now
6% OFF
Pray40days: The Personal Relationship With God You Have Always Wanted book by Michael J. Denk
Used Book
Ksh 1,500
Ksh 1,600
Buy Now
9% OFF
Success God's Way: Achieving True Contentment And Purpose book by Charles F. Stanley
Used Book
Ksh 1,000
Ksh 1,100
Buy Now
4% OFF
Born A Crime : Stories from a South African Childhood book By Trevor Noah
New Book
Ksh 2,590
Ksh 2,690
Buy Now
5% OFF
Nine Parts of Desire: The Hidden World of Islamic Women book by Geraldine Brooks
New Book
Ksh 1,990
Ksh 2,090
Buy Now
4% OFF
Chasing the Devil: On Foot through Africa's Killing Fields book by Tim Butcher
New Book
Ksh 2,490
Ksh 2,590
Buy Now
4% OFF
The Book of Humans: The Story of How We Became Us book by Adam Rutherford
New Book
Ksh 2,550
Ksh 2,650
Buy Now
3% OFF
Big Miracles: The 11 Spiritual Rules for Ultimate Success by Joanna Garzilli
New Book
Ksh 3,780
Ksh 3,880
Buy Now