The Copywriting Blueprint: Scientific Advertising
By Claude HopkinsScientific Advertising is an important work on advertising from the early 20th century and is still used today by those learning the basics and more advanced parts of the advertising field. The author of Scientific Advertising, Claude C. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students of advertising and marketing. This book covers many important aspects of advertising including how advertising laws are established, mail order advertising, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign.
Book details
- Paperback
- 256 pages
- English
- 1599869160
- 9781599869162
About Claude Hopkins
claude hopkins was Read More about Claude Hopkins
More Books By Claude Hopkins
People who bought this also bought
3% OFF
The Lawless Decade: Bullets, Broads and Bathtub Gin book by Paul Sann
New Book
Ksh 2,900
Ksh 3,000
Buy Now
6% OFF
Moneyland: Why Thieves and Crooks Now Rule the World and How To Take It Back book by Oliver Bullough
New Book
Ksh 2,990
Ksh 3,190
Buy Now
6% OFF
The Retirement Savings Time Bomb and how to Defuse it book by Ed Slott
Like New
Ksh 1,500
Ksh 1,600
Buy Now
3% OFF
American Heiress: The Wild Saga of the Kidnapping, Crimes and Trial of Patty Hearst book by Jeffrey Toobin
New Book
Ksh 2,790
Ksh 2,890
Buy Now
4% OFF
3% OFF
3% OFF
Beyond the Influence: Understanding and Defeating Alcoholism book by Katherine Ketcham
New Book
Ksh 3,250
Ksh 3,350
Buy Now
3% OFF
Talking to My Daughter: A Brief History of Capitalism book by Yanis Varoufakis
New Book
Ksh 2,950
Ksh 3,050
Buy Now
3% OFF
The Vortex: Where the Law of Attraction Assembles All Cooperative Relationships book by Esther Hicks
New Book
Ksh 3,850
Ksh 3,950
Buy Now
9% OFF
The Spirit of Peace: A Fully Illustrated Guide to Love and Compassion in Everyday Life
Like New
Ksh 2,000
Ksh 2,200
Buy Now
9% OFF
13% OFF
Young Man: A Young Man's Guide to teenage sexuality book by Jonathan Gallagher
Used Book
Ksh 700
Ksh 800
Buy Now
3% OFF
Manifesto for a Moral Revolution: Practices to Build a Better World book by Jacqueline Novogratz
New Book
Ksh 3,250
Ksh 3,350
Buy Now
13% OFF
The Adversary at Home: Protecting Your Child from the Evil One book by Mark I. Bubeck
Used Book
Ksh 700
Ksh 800
Buy Now
3% OFF
Right Thing, Right Now: Justice in an Unjust World book by Ryan Holiday
New Book
Ksh 3,890
Ksh 3,990
Buy Now
4% OFF
Adamant: Finding Truth in a Universe of Opinions book by Lisa Bevere
New Book
Ksh 2,650
Ksh 2,750
Buy Now
4% OFF
13% OFF
The Spirit of Christmas: Creative Holiday Ideas book by Oxmoor House
Used Book
Ksh 700
Ksh 800
Buy Now
3% OFF
2% OFF
Every Man's Battle: Winning the War on Sexual Temptation One Victory at a Time book by Stephen Arterburn
New Book
Ksh 4,060
Ksh 4,150
Buy Now
2% OFF
Conversational Intelligence: How Great Leaders Build Trust and Get Extraordinary Results book by Judith E. Glaser
New Book
Ksh 5,000
Ksh 5,100
Buy Now
3% OFF
Upstream: The Quest to Solve Problems Before They Happen book by Dan Heath
New Book
Ksh 3,800
Ksh 3,900
Buy Now
3% OFF
3% OFF
The Economist Guide to Financial Management: Understand and Improve the Bottom Line book by John Tennent
New Book
Ksh 3,800
Ksh 3,900
Buy Now
2% OFF
86% OFF
2% OFF
Influencer: Building Your Personal Brand in the Age of Social Media book by Brittany Hennessy
New Book
Ksh 4,090
Ksh 4,190
Buy Now
2% OFF
High Financier: The Lives and Time of Siegmund Warburg book by Niall Ferguson
New Book
Ksh 4,250
Ksh 4,350
Buy Now
3% OFF
Kitchen Confidential: Adventures in the Culinary Underbelly book by Anthony Bourdain
New Book
Ksh 3,350
Ksh 3,450
Buy Now