Gut Feelings: Short Cuts to Better Decision Making book by Gerd Gigerenzer
By Gerd GigerenzerWhy is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell's Blink. Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition, a suite of gut feelings that have evolved over the millennia specifically for making decisions. Gladwell drew heavily on Gigerenzer's research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma (BusinessWeek). Published By Penguin on 2008-06-24
Book details
- Paperback
- 290 pages
- English
- 0141015918
- 9780141015910
About Gerd Gigerenzer
gerd gigerenzer is the author of gut feelings. he is currently the director of the max planck institute for human development in berlin, germany, and lectu Read More about Gerd Gigerenzer
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