
Building Strong Brands book by David A. Aaker
By David A. AakerAs industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.
A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products.
As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.
Buy Building Strong Brands book by David A. Aaker at attic books nairobi kenya||Building Strong Brands book by David A. Aaker price in nairobi||Building Strong Brands book by David A. Aaker price at attic books||Building Strong Brands book by David A. Aaker|\where to buy Building Strong Brands book by David A. Aaker in nairobi||Building Strong Brands book by David A. Aaker official book||Building Strong Brands book by David A. Aaker discounted price||Building Strong Brands book by David A. Aaker book summary||Building Strong Brands book by David A. Aaker book review||Building Strong Brands book by David A. Aaker book overview||Building Strong Brands book by David A. Aaker edition||Building Strong Brands book by David A. Aaker quotes||Building Strong Brands book by David A. Aaker themes||Building Strong Brands book by David A. Aaker pdf||Building Strong Brands book by David A. Aaker free pdf download||Building Strong Brands book by David A. Aaker paperback||Building Strong Brands book by David A. Aakerhardcover||Building Strong Brands book by David A. Aaker audiobook|Building Strong Brands book by David A. Aaker ebook||Building Strong Brands book by David A. Aaker original book||Building Strong Brands book by David A. Aaker online hardcopy||Building Strong Brands book by David A. Aaker study guide||Building Strong Brands book by David A. Aaker availability in nairobi||
Book details
- Paperback
- 400 pages
- English
- 1849830401
- 9781849830409
About David A. Aaker
david a. aaker was Read More about David A. Aaker
More Books By David A. Aaker
People who bought this also bought
Crushing It! : How Great Entrepreneurs Build Business and Influence - and How You Can, Too
New Book
The Quark and the Jaguar: Adventures in the Simple and the Complex
Used Book
Meetings at the Edge: Dialogues with the Grieving and the Dying, the Healing and the Healed
Used Book
Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team book by Simon Sinek
New Book
Samsung Rising: Inside the Secretive Company Conquering Tech book by Geoffrey Cain
New Book
The Power of Product Platforms : Creating and Sustaining Robust Corporations
Used Book
For Better or For Worse #6: Keep the Home Fries Burning book by Lynn Johnston
Used Book
The Best American Recipes 2000 : The Year's Top Picks from Books, Magazines, Newspapers, and the Internet
Used Book
Chicken Soup for the Soul: Devotional Stories for Women: 101 Daily Devotions to Comfort, Encourage, and Inspire Women
Like New
The Secret World: A History of Intelligence book by Christopher Andrew
New Book
The Nakedness of the Fathers : Biblical Visions and Revisions
Used Book
Official Book Club Selection: A Memoir According to Kathy Griffin book by Kathy Griffin
Used Book
The Psychopath Test: A Journey Through the Madness Industry book by Jon Ronson
Used Book
The Daily Dad: 366 Meditations on Parenting, Love, and Raising Great Kids book by Ryan Holiday
New Book
The Warburgs: The Twentieth-Century Odyssey of a Remarkable Jewish Family book by Ron Chernow
New Book
Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered book by Austin Kleon
New Book
The Rules of Management: A definitive code for managerial success book by Richard Templar
New Book
Twenty Million New Customers!: Understanding Gay Men's Consumer Behavior
Used Book