Everything You Should Know About Public Relations book by Anthony Davis
By Anthony DavisEverything You Should Know About Public Relations book by Anthony Davis
Public relations is invasive, pervasive and seemingly everywhere. The news media is preoccupied with it: never-ending reports of "PR exercises", "PR jobs", and "PR spin" use the term as shorthand for implied deceit, corruption or specious pleading. PR professionals, though, see this as no more than the lazy journalist's punchline. So what is PR and what is its practical use in a noisy world of hype and mistrust? Published By Kogan Page Publishers on 2003
Book details
- Paperback
- 298 pages
- English
- 0749439254
- 9780749439255
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