Creating Signature Stories : Strategic Messaging that Energi
By David AakerShows how story telling needs to be used for strategic messaging internally and externally.
Reveals how a digital strategy revolves around content and that content is about stories.
Explains the power of storytelling to energize, to gain visibility, to persuade, and to inspire.
Defines a new concept, signature stories, that helps organizations introduce storytelling into strategic messaging
Explains how to find or create signature stories, evaluate their potential, and leverage them over time.
Includes case studies in every chapter to illustrate concepts and provide role models.
Book details
- Paperback
- 190 pages
- English
- 1683506111
- 9781683506119
About David Aaker
david aaker is the author of over one hundred articles and eighteen books on marketing, business strategy, and branding that have sold over one million cop Read More about David Aaker
More Books By David Aaker
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