
Brands on a Mission: How to Achieve Social Impact and Business Growth Through Purpose book by Myriam Sidibe
By Myriam SidibeBrands on a Mission: How to Achieve Social Impact and Business Growth Through Purpose book by Myriam Sidibe
Brands on a Missionexplores the importance of creating a performance culture that is built on driving impact through purpose, and the type of talent required to drive these transformational changes within companies - from CEO to brand developers. Using evidence from interviews and stories from over 100 CEOs, thought leaders and brand managers, the book presents an emergent model that organizations can follow to build purpose into their growth strategy - and shows how to bridge the gap between Brand Say and Brand Do. Readers will learn from the real experts in the field: how Paul Polman, former CEO of Unilever built purpose into the DNA of his company; what keeps Alan Jope (New CEO, Unilever) and Emmanuel Faber (CEO, Danone) awake at night; and how brand developers from Pepsico, Danone and Domestos have made choices and the reasons behind them. Renowned experts like Peter Piot (Dean, London School of Health and Tropical Medicine), Michael Porter (Professor, Harvard School of Business), Jane Nelson (Director, Corporate Responsibility Initiative, Harvard Kennedy School) and Susie Orbach (leading feminist and formerly professor, London School of Economics) also share examples, data and their everyday experiences of helping corporates create a culture of purpose. And Amina J. Mohammad (Deputy Secretary General of the UN), Lawrence Haddad (Executive Director, GAIN), and Natalia Kamen (Executive Director of UNFPA) will recount how the public and private sector have worked together to deliver the triple win. The book provides a clear pathway of how to take brands through the journey of developing impactful social missions and driving business growth, and is an essential guide for both managers and students alike. Published By Routledge on 2020-05-14
Book details
- Paperback
- 208 pages
- English
- 0367428334
- 9780367428334
About Myriam Sidibe
More Books By Myriam Sidibe
People who bought this also bought
Fix-It and Forget-It Lightly: Healthy, Low-Fat Recipes for Your Slow Cooker
Used Book
Braving the Wilderness: The Quest for True Belonging and the Courage to Stand Alone
New Book
Small Stocks Big Profits: Gerald Perritt on Investing in Small Companies
Used Book
Living at the Crossroads - An Introduction to Christian Worldview
Used Book
This is Going to Hurt: Secret Diaries of a Junior Doctor book by Adam Kay
New Book
The 5 AM Club : Own Your Morning. Elevate Your Life.by Robin S. Sharma
New Book
Pause, Recharge, Refresh: Devotions to Energize a Pastor's Day-to-Day Ministry book by H. B. London
Used Book
A Cup Of Comfort Devotional: Daily Reminders of God's Love and Grace book by James S. Bell
Like New
The Five Temptations of a CEO, Anniversary Edition: A Leadership Fable book by Patrick M. Lencioni
Used Book
The Wisdom of Teams: Creating the High-Performance Organization book by Jon R. Katzenbach
New Book
The Breakthrough Company: How Everyday Companies Become Extraordinary Performers book by Keith McFarland
New Book
The Steal: The Attempt to Overturn the 2020 Election and the People Who Stopped It book by Mark Bowden
Used Book
The Innovators: How a Group of Hackers, Geniuses and Geeks Created the Digital Revolution book by Walter Isaacson
New Book
An Hour to Live, an Hour to Love: The True Story of the Best Gift Ever Given book by Richard Carlson
New Book
The Audacity To Be Queen: The Unapologetic Art of Dreaming Big and Manifesting Your Most Fabulous Life book by Gina DeVee
New Book
Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty book by Clayton M. Christensen
New Book
The First Tycoon: The Epic Life of Cornelius Vanderbilt book by T.J. Stiles
New Book