Bottom-up Marketing by Al Ries
By Al RiesOffers revised thinking on management practice, emphasizing tactics, rather than arbitrary decision making, to guide strategy, and contains step-by-step procedures for a marketing campaign
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Book details
- Paperback
- 240 pages
- English
- 0452264189
- 9780452264182
About Al Ries
al ries is a marketing professional and author. he is also the co-founder and chairman of the atlanta-based consulting firm ries & ries with his partne Read More about Al Ries
More Books By Al Ries
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