The Unsold Mindset: Redefining What It Means to Sell book by Colin Coggins
By Colin CogginsThe Unsold Mindset: Redefining What It Means to Sell book by Colin Coggins
"A how-to guide for salespeople to revitalize their sales strategy and become more effective in building relationships"-- Published By Harper Business on 2023
This Wall Street Journal bestseller is captivating readers of Adam Grant, Dan Pink, and James Clear and has been called "a lifechanging book as much about life as it is about selling."
What if the greatest salespeople on the planet are the opposite of who you think they are?
Everyone sells, every day. It's why the most successful people are so good at selling themselves, their ideas, or their products. Yet when people hear the word "sales" they think of some version of the overly confident, manipulative, "don't-take-no-for-an-answer" stereotype. Because of these misperceptions, when they find themselves in a situation where they need to sell, they feel compelled to put on the persona of a "good salesperson." But there's a disconnect between who we think good salespeople are and who they actually are. In any room, they're not the most self-confident, they're the most self-aware. They're not the most sociable, they're the most socially aware. And they don't succeed in spite of obstacles, they succeed because of obstacles.
Colin Coggins & Garrett Brown sought out some of the most successful people from all walks of life, including CEOs, entrepreneurs, doctors, trial lawyers, professional athletes, agents, military leaders, artists, engineers, and countless others in between in hopes of understanding why they're so extraordinary. They found that as different as all these incredible people were, they all had an eerily similar approach to selling. It didn't matter if they were perceived as optimists or pessimists, logical or emotional, introverted or extraverted, jovial or stoic - they were all unsold on what it meant to sell and unsold on who people expected them to be.
The Unsold Mindset reveals a counterintuitive approach to not just selling, but life. This book is not about "building rapport," "objection handling," or "trial closes." It's a journey toward an entirely new mindset — because the greatest sellers on the planet aren't successful because of what they do, they're successful because of what they think.
Being a good person and a good salesperson aren't mutually exclusive. The Unsold Mindset will change the way you think about selling and the way you think about yourself.
Book details
- Paperback
- 288 pages
- English
- 0063204908
- 9780063204904
About Colin Coggins
colin coggins and his business/teaching/writing partner, garrett brown, are authors, speakers, and professors known for their entertaining and unexpected a Read More about Colin Coggins
More Books By Colin Coggins
People who bought this also bought
Good Habits, Bad Habits: The Science of Making Positive Changes That Stick by Wendy Wood
New Book
The Power of Habit : Why We Do What We Do in Life and Business book by Charles Duhigg
New Book
Sew It! : Make 17 Projects with Yummy Precut Fabric?Jelly Rolls, Layer Cakes, Charm Packs AND Fat Quarters
Used Book
Please Don't Drink from the Finger Bowl: An Executive Guide for Business Protocol
Used Book
Conversations with Menuhin : A Celebration on His 75th Birthday
Used Book
Tools of Titans : The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers book By Timothy Ferriss Share
New Book
The Road He Travelled: The Revealing Biography of M Scott Peck book by Arthur Jones
New Book
Surrounded by Vampires: Or, How to Slay the Time, Energy and Soul Suckers in Your Life book by Thomas Erikson
New Book
The Road Less Traveled: A New Psychology of Love, Traditional Values and Spiritual Growth book by M. Scott Peck
New Book
The Reef Guide: Fishes, corals, nudibranchs and other invertebrates: East and South Coasts of Southern Africa book by Dennis King
New Book
Retiring Well on a Poor Man's Budget : 1,001 Ways to Stretch Your Income and Enjoy Your Golden Years
Used Book
Unsolved Miracles compiled by John Van Diest
Used Book
Death in the A Shau Valley: L Company LRRPs in Vietnam, 1969 - 70 book by Larry Chambers
Used Book
From the Holy Mountain: A Journey in the Shadow of Byzantium book by William Dalrymple
New Book
Be Fierce: Stop Harassment and Take Your Power Back book by Gretchen Carlson
Used Book