Successful Direct Marketing Methods by Bob Stone
By Bob Stone"Hailed as the "bible" of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multichannel marketplace. Written by world-renowned direct marketing experts Bob Stone and Ron Jacobs, the eighth edition of Successful Direct Marketing Methods contains the latest strategies on the creative process, fully covering the development of direct mail advertising, catalogs, and print advertising."--
Book details
- Hardcover
- 654 pages
- English
- 0844235105
- 9780844235103
About Bob Stone
bob stone was the cofounder and chairman emeritus of stone & adler, inc., now a young & rubicam company. one of the pioneers of direct marketing, h Read More about Bob Stone
More Books By Bob Stone
People who bought this also bought
Winner Take All: China's Race for Resources and What It Means for the World
New Book
The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible
New Book
One Thousand Gifts: A Dare to Live Fully Right Where You Are book by Ann Voskamp
Used Book
Walking the Small Group Tightrope: Meeting the Challenges Every Group Faces book by Bill Donahue
Used Book
The Rock of Chickamauga: The Life and Career of General George H. Thomas by Charles River Editors
Used Book
The Innovator's Solution: Creating and Sustaining Successful Growth book by Clayton M. Christensen
New Book
Give and Take: Why Helping Others Drives Our Success book by Adam Grant
New Book
Releasing Your Potential: Exposing the Hidden You book by Myles Munroe
New Book
The Corporate Athlete: How to Achieve Maximal Performance in Business and Life book by Jack L. Groppel
New Book
Planted with a Purpose: God Turns Pressure into Power book by T. D. Jakes
Like New
Under a White Sky: The Nature of the Future book by Elizabeth Kolbert
New Book
Daily Routine: Amazing Morning and Nighttime Routine for Being More Happy, Productive and Healthy (Daily Routine, Daily Rituals, Daily Routine Makeover, Productivity)
Used Book
Every Young Man's Battle: Strategies for Victory in the Real World of Sexual Temptation book by Stephen Arterburn
New Book
Why Nations Fail: The Origins of Power, Prosperity, and Poverty book by Daron Acemoglu
New Book
The Disciplined Trader: Developing Winning Attitudes book by Mark Douglas
New Book
Tattoos on the Heart: The Power of Boundless Compassion book by Gregory Boyle
New Book
Are You Normal?: Do You Behave Like Everyone Else? book by Bernice Kanner
Used Book
The Effective Executive: The Definitive Guide to Getting the Right Things Done book by Peter F. Drucker
New Book
The Gina Ford Baby and Toddler Cook Book: Over 100 Easy Recipes for All the Family to Enjoy book by Gina Ford
New Book