Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time.

These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.

Buy Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom at attic books nairobi kenya||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom price in nairobi||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom price at attic books||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom||where to buy Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom in nairobi||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom official book||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom discounted price||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom book summary||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom book review||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom book  overview||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom edition||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom quotes||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom themes||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom pdf||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom free pdf download||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom paperback||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstromhardcover||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom audiobook||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom ebook||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom original book||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom online hardcopy||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom study guide||Buyology: How Everything We Believe About Why We Buy is Wrong book by Martin Lindstrom availability in nairobi||

Book details

• Format Paperback
• Pages272 pages
• LanguageEnglish
• ISBN101847940137
• ISBN139781847940131